Virginia Gehshan

Solving the Healthcare Wayfinding Puzzle with Research and Empathy

Brigham & Women's Hospital Wayfinding (Cloud Gehshan Associates)

With a background in human factors and cognition as well as design, Virginia Gehshan, FSEGD, has directed Cloud Gehshan Associates’ wayfinding programs for numerous healthcare facilities, campuses, park systems and cities. Her practice is founded on a user-centered approach that employs rigorous research and analysis, a methodical design process—and the recognition that empathy, not signs, is the most important element in wayfinding.

Watch Your Language: SEGD Standard Form of Agreement

SEGD Standard Form of Agreement 2016

SEGD’s Standard Form of Agreement has been revised and revamped, with important new language around Intellectual Property and other timely topics. It also includes an extensive new appendix to help you develop contracts. Revised by its original author, Virginia Gehshan, FSEGD, Cloud Gehshan Associates, it includes clear, straightforward, standardized language that works for a wide range of design practices. It’s highly useful, and FREE to SEGD members. Thank you Virginia!

A Strong and Expanding SEGD Community

2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name the adjective; people seemed to really enjoy it. Chicago delivered incredible sunny days, riverboat tours of the city's architecture, and receptions out on the river walk. All these city-based activities provided great opportunities for people to get to know each other and connect.

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