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SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation

SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation

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Shikatani Lacroix Design (SLD) has published DeepReal, an extensive study exploring how consumers perceive truth – and strategies for brands navigating through a world of “fake news” and misinformation. The study was conducted in early 2021 among 2,000 North American respondents and provides an exclusive look at the way consumers discern between true and false information.

SLD will Host a Webinar "DeepReal: Strategies for Brands in the Misinformation Age"

SLD will Host a Webinar "DeepReal: Strategies for Brands in the Misinformation Age"

Read Time: 1 Minute
From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions (and what they expect from brands in an age of misinformation) SLD has conducted a major consumer study to get to the heart of that matter.

Centennial College Downsview Campus Centre for Aerospace and Aviation

Finalist 2020
Centennial College Downsview Campus Centre for Aerospace and Aviation

The new Downsview Park Aerospace Campus at Centennial College adaptively reuses one of the most remarkable sites in Canadian aviation history. The building that was once the center of aviation manufacturing and design has now been transformed into an innovative learning institution. Celebrating the rich history of the site, the new facility introduces a bold graphics strategy that chronicles the site's extensive past while looking to its reimagined future.

MJMA

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