Toronto

Mactac's StreetTRAX at Toronto Pride

Mactac's StreetTRAX at Toronto Pride (image: rainbow graphic on street)

Read Time: 1.5 minutes

To show its support for Toronto Pride, a month-long Pride celebration that is among the largest in the world, longtime Pride sponsor Toronto-Dominion Bank wanted to install a large, circular rainbow graphic on the ground of the courtyard by its headquarters. TD Bank wanted the chosen graphic to be cost-effective, but it also needed a graphic that would be durable enough to withstand five weeks of heavy foot traffic and outdoor weather conditions.

Wayne McCutcheon, Kathy Fry, Al Ross, and Keith Helmetag - Firm Transitions

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