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Shikatani Lacroix Design (SLD) has published DeepReal, an extensive study exploring how consumers perceive truth – and strategies for brands navigating through a world of “fake news” and misinformation. The study was conducted in early 2021 among 2,000 North American respondents and provides an exclusive look at the way consumers discern between true and false information.

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From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions (and what they expect from brands in an age of misinformation) SLD has conducted a major consumer study to get to the heart of that matter.

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In recognition of their outstanding leadership, vision, collaborative spirit, and contribution to Entro's growth, we are pleased to announce the appointment of two new partners from within our New York office, Anna Crider and Jonathan Posnett.