Tongji University

2018 Academic Summit Minneapolis - Sustainability and Community Consciousness Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

The Red Stairs

Honor Award 2018
Sylvia Harris Award 2018
The Red Stairs

The project was completed within the environmental graphic course for second-year students and was also part of Open Your Space 2017, which is an ongoing research and design initiative. It draws on the relationship between design solution and social innovation ideas in Chinese urban context, and explores how design intervention collectively shapes the public realm to maximize shared value in the built environment.

2016 SEGD Global Design Awards: Creative Experiential Designs that Communicate

WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

Turn Left Turn Right

Merit Award 2016
Turn Left Turn Right

Faced with a 77-meter-long red brick wall between Tongji University and the Siping Community of Shanghai, the university’s Public Design Lab, part of the College of Design & Innovation, wondered what kind of experience they could create for passersby. By leveraging the sidewalk and the unique raised pattern of the brick, the team conceived simple graphics that change as pedestrians walked by—creating a different experience from left to right and right to left.

Public Design Lab, Tongji University College of Design & Innovation

Encouraging User Interaction through Signage Design

The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.

The Sustainable Challenges and Opportunities in Environmental Graphic Design

College of Design & Innovation
Tongji University

ABSTRACT
This paper examines the sustainable challenges and opportunities in environmental graphic design through the lens of two projects implemented in Shanghai. The first, a wayfinding program for the Shanghai South Railway Station, is a study in using EGD to support and enhance sustainable behavior. The second, a signage and EGD program for a practice center at Tongji University, demonstrates EGD’s ability to support cultural sustainability, particularly in the use of typography and symbols to connect users and create a unique sense of identity.

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