Betty Crawford is a senior environmental graphic designer at Gresham, Smith & Partners with more than 25 years of experience in signage and wayfinding solutions. Developing and maintaining strong client relationships is at the top of Betty’s pyramid of goals. Those clients are spread among healthcare, aviation, transportation, corporate, and urban design markets. Betty’s attention to detail, logical analysis, design, and programming skills along with concise documentation are reflected in many award-winning projects.
With 15 years of experience, Glenn has provided a full suite of environmental graphic design services—including branding and wayfinding—for a variety of healthcare and higher education institutions, corporations, airports and municipalities. He has produced award-winning projects for many diverse repeat clients and has been published in major industry trade journals.
The Jack Daniels Distillery is internationally known and described through its advertising, which depicts a bucolic hollow and an immutable, rural, picturesque community. The design challenge was to fit a new visitor center into the sylvan hollow and to create a facility that felt like it "has always been there." The center contains pre-tour and post-tour facilities, a theater, a historic bar, a retail area, and special facilities for conferences.
Responding to a vocal group of students and staff who wanted healthier dining options and more environmentally friendly products, Vanderbilt University converted an outdated convenience store in a 1940s dormitory into a "natural" food and grocery space.