System Design

Steve Lahood

Steve Lahood is Director of Signage and Wayfinding and Product Design at HDR.

Steve Lahood is a longtime Omahan and a man of many hats at HDR. His involvement in design goes back as far as he can remember. With his dad's position as Director of Public Relations at Union Pacific Railroad, he remembers going to the headquarters building and hanging out with the graphic designers and creatives there.

Steve Lahood, HDR Architecture
HDR Architecture
Omaha

Marc Jenkins

Marc Jenkins is a graphic designer living in England. He leads the graphic design team at BDP, specialising in environmental graphic design, including wayfinding and signage.

Marc Jenkins' designs function in a three-dimensional environment—such as "environmental" branding at a company headquarters, exhibition design, and signage and wayfinding for universities, cities, and airports. He works in collaboration with fellow architects, interior designers, and landscape architects, exploring the potential of signage and graphics within a space.

Marc Jenkins
Edinburgh, UK

Sam Coultrip

An experienced wayfinding consultant, Sam Coultrip has contributed to some of the world’s most innovative wayfinding projects including WalkNYC, The Met in New York, the cities of Vancouver & Cleveland, and Masdar City, an eco-city in the Middle East.

Now based in Toronto, he collaborates with world-leading wayfinding companies including Applied Wayfinding, Living Map and most recently Pam Wayfinding.

Sam Coultrip, Applied Wayfinding
New York

Karen Ryan

Karen Ryan is co-chair for the Portland Chapter.

During her tenure with Anderson Krygier, Karen Ryan has distinguished herself as a thorough, thoughtful designer and manager of complex wayfinding and experiential graphic design programs.

Knot
Portland, Oregon

Betty Crawford

Betty Crawford is a senior environmental graphic designer at Gresham, Smith & Partners with more than 25 years of experience in signage and wayfinding solutions. Developing and maintaining strong client relationships is at the top of Betty’s pyramid of goals. Those clients are spread among healthcare, aviation, transportation, corporate, and urban design markets. Betty’s attention to detail, logical analysis, design, and programming skills along with concise documentation are reflected in many award-winning projects.

Betty Crawford, Gresham Smith and Partners
Gresham Smith
Nashville

Taotao Xiong

Specialties: Signage and Wayfinding Design, Display Design, Information Design, Industrial Design, Strategy. 

Taotao is an associate professor of Shenzhen Polytechnic, Shenzhen, China. And Shenzhen is a "City of Design" acknowledged by UNESCO. Shenzhen designers have won almost all the top international design awards. Led by Taotao Xiong and together with professors of different expertise (From the School of Art and Design, Shenzhen Polytechnic), the design team has over 20 years professional experience in solving design problems.

Taotao Xiong, Shenzhen Polytechnic
Shenzhen Polytechnic (School of Art and Design)
Shenzhen, China

Tim Fendley

Tim Fendley is Founder and Chief Executive Officer at Living Map, the digital platform that transforms people’s experiences of the world’s most complex places.

His passion is using technology to simplify people’s lives, and he has considerable experience in innovation, communication, wayfinding and digital design.

Photograph of Tim Fendley, Applied Wayfinding
Applied Wayfinding
London, UK

Michael Shaub

Michael Shaub is a Graphic Designer at the Chicago offices of Gensler. At Gensler, Michael works within an EGD studio but also collaborates on many interdisciplinary projects requiring advanced visualization and representation that go beyond the traditional digital toolbox most designers are familiar with. By using programming and modeling software that integrate code and parametric design principles, Michael Shaub is able to manipulate traditional process boundaries and create visually compelling experiences that are capable of translation to both physical and digital mediums.

Photograph of Michael Shaub, Gensler
Chicago, IL

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