Symbol Design

Donald Meeker

2015 SEGD Fellow

Donald Meeker grew up in Oregon and was greatly influenced by the state’s diverse landscape, its strong conservation ethic, and public design initiatives that in the 1950s and early 60s were progressive in their time. Although a New Yorker for 35 years, that influence and ethic has guided his way of thinking. In his 30-year career as a graphic designer, he has worked for a variety of clients ranging from paper companies and hedge funds to national parks and historic sites. His work on public projects for parks and natural areas touch millions of visitors a year.

Donald Meeker, Meeker & Associates, New York, SEGD 2015 Fellow
Don Meeker's Clearview Typeface for Highway Signage.
Meeker & Associates, Inc.
New York

1968 Mexico City Olympics

Lance Wyman's seminal 1968 Olympics Graphic Identity

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.

Jamie Cowgill

Grounded in an interdisciplinary approach, Jamie Cowgill creatively integrates functional graphic solutions into projects that create places. Jamie Cowgill leads all design projects with a vigor that is evident in the firm, celebrating more than 24 years with a wide range of clients including: local, regional and national authorities, health care facilities, universities, corporations, mixed-use and retail centers, master-planned communities.

Headshot of Jamie Cowgill, Principal of JRC Design
JRC Design
Phoenix, AZ

Paul Mijksenaar

We help people to find their way, sometimes by signs.

We help people to find their way. Of course we still advise to put up signs when applicable. But more and more we change our focus to architectural and spatial planning. The more signs you see, the worse the architecture. We don't 'show' the way people have to go but encourage natural wayfinding.

Paul Mijksenaar
Mijksenaar
Amsterdam

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

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