Symbol Design

Ultimate Symbol Works with Airport Innovation Accelerator on New Rideshare Icon

Ultimate Symbol Works with Airport Innovation Accelerator on New Rideshare Icon

Passengers are increasingly opting for use of rideshare companies, such as Uber and Lyft, over traditional transportation options to travel to and from airports around the world, yet consistency is lacking at airports with regard to the wayfinding and passenger experience. In December 2017 the American Association of Airport Executives held a Solution Summit through its Airport Innovation Accelerator on the topic of ridesharing.

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