Strategy Research Planning

Sharon Silvers

Sharon Silvers is a wayfinding project manager at the University of Texas MD Anderson Cancer Center in Houston, Texas. The MD Anderson Cancer Center is one of the world’s most respected centers devoted exclusively to cancer patient care, research, education and prevention.

Sharon Silvers, MD Anderson Cancer Center
MD Anderson
Austin

Chris Herringer

As a Senior Asso­ciate with Entro’s Calgary office, Chris Herringer’s expe­ri­ence encom­passes design strat­egy, creative direc­tion, master plan­ning, and project coor­di­na­tion. These skills have been applied to iden­ti­ties, envi­ron­men­tal graph­ics, wayfind­ing, inter­pre­tive design, and exhi­bi­tions for public and private clients, insti­tu­tions and cultural venues.

Chris Herringer, Entro
Entro
Toronto

Anthony Deen

Anthony is the creative director and partner of Place+Make/Place+Code, an integrated, environmental design practice. He is a multi-disciplinary designer, educator and writer with over 25-years experience in creating and building innovative environments ranging from public parks to corporate offices to specialty retail stores. Anthony’s focus is on developing sustainable and resilient environments. Recent projects include Central Park, Valley Medical Center and the World Trade Center.

Anthony Deen, ESI Design
ESI Design
New York

Jack Weiss

As Principal of Jack Weiss Associates since 1977, Jack has designed and directed over 100 major signage projects for retail, corporate, institutional, and municipal clients throughout the United States and the U.S. Virgin Islands. Recent signage clients include the Illinois Holocaust Museum; Prairie Crossing, Grayslake IL; Optima, Inc., Glencoe IL; Illinois Institute of Technology, Chicago IL; Holy Cross Hospital, Chicago IL; City of Evanston IL; Holy Family Medical Center, Des Plaines IL; Mather Lifeways, Evanston IL; and the Village of Arlington Heights IL.

Jack Weiss
Jack Weiss Associates
Evanston, IL

Aliza Leventhal

With a BA from Smith College and a MLIS/MA from Simmons College's dual degree archival management and history program, Aliza Leventhal has spent her archival career focused on addressing the difficulties CAD and BIM files pose for long term preservation and access. She is the co-chair of the SAA Architectural Records Roundtable, as well as the co-founder and active member of the CAD/BIM Taskforce.

Aliza Leventhal, Sasaki Associates
Sasaki Associates
Boston

Chloe Alexander

Chloe Alexander is a first year graduate student at the Corcoran School of Design at George Washington University pursuing a Master degree in Exhibition Design. She is originally from Seattle, Washington, and her goals while living in D.C. are to make as many social and professional contacts as possible, while submerging herself in the cultural, political, and historical environment of the city.

Chloe Alexander, Corcoran School of Art + Design
Corcoran College of Art + Design
Seattle

Jenny Huang

Jenny Huang is a freelance environmental graphic designer. She received a Bachelor of Science in Interior Design from The University of Texas at Austin, School of Architecture. Her specialties are Integrated Wayfinding, Interior, Environmental Graphic Design, Story Telling, Branding, and Graphics.

Jenny Huang
None
San Francisco

Janette Shew

Janette Shew is a specialist in user experience design, strategy, and research, and business systems analysis. Her project domains include health and wellness, insurance, transportation, and entertainment.

None
Washington D.C.

Richard Simón

As partner at Applied, Richard Simón leads the urban and transport planning work for wayfinding systems in cities including London, New York, Vancouver, Glasgow, Leeds, Brighton and Ipswich, ensuring consistent methodologies for naming, placement, routes and modal integration, and playing an important part in designing and conducting consultations with stakeholders and local communities.

Richard Simon, Applied Wayfinding
London

Formation

Profile
Problem solving is achieved through critical, objective thinking, which results in solutions that are both aesthetically pleasing and functionally proficient. This approach provides a vantage point that addresses the user’s emotional and physical needs.

We understand, plan and design content within the context of the entire experience, managing outcomes, not features. We believe great design is the unifying thread to a great experience.

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