Sports

1968 Mexico City Olympics

Lance Wyman's seminal 1968 Olympics Graphic Identity

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.

Alex Gennett

Jack of All Trades

Adventure and exploration have always been present in Alex’€™s life. This, coupled with a vivid imagination and fierce curiosity of his surroundings, has led him to an exciting and fulfilling career in Experiential Graphic Design (EGD).

Alex Gennett
Infinite Scale
Salt Lake City

Harbinger

Photo of Jacksonville Jaguars identity

Harbinger (Jacksonville, Fla.) kicked off a rebranding effort for the Jacksonville Jaguars, which recently unveiled a new logo. The firm created new logo signage for the team’s locker room, transforming the new design into signage with front and back illumination and an acrylic push-through face, resulting in a 3-D look.

Infinite Scale - Promotions

Photos of Jim Baehr and Zach Norman

Infinite Scale (Salt Lake City) promoted Jim Baehr to Senior Project Manager and Zach Norman to Design Director.

Baehr, who has been with Infinite Scale since January 2009, manages its large-scale sporting clients including the San Francisco 49ers, Denver Broncos, Buffalo Bills, New Orleans Pelicans, and the International Speedway Corporation (Daytona International Speedway and Talladega Superspeedway).

Infinite Scale - State Farm Center

Photo of State Farm Center

Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.

505Design

Photo of BB&T Ballpark wayfinding

505Design (Charlotte, N.C.) is part of the design team developing BB&T Ballpark, the Charlotte Knight’s new home in Uptown Charlotte. 505Design is designing an environmental graphics program for the new minor-league ballpark that will be impactful, functional, and flexible, while enhancing the fan experience.

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