Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
Inspired by the characters, stories and locations of the popular Pirates Of The Caribbean franchise, Treasure Cove is a pirate haven—an island that’s been taken over by pirates. Pirates are in control of Treasure Cove, creating their own society in the existing English and Spanish landmarks. Thanks to its interesting history, Treasure Cove is a mix of architectural styles and influences. Before the Spanish arrived, the island was home to native peoples.
Faced with a 77-meter-long red brick wall between Tongji University and the Siping Community of Shanghai, the university’s Public Design Lab, part of the College of Design & Innovation, wondered what kind of experience they could create for passersby. By leveraging the sidewalk and the unique raised pattern of the brick, the team conceived simple graphics that change as pedestrians walked by—creating a different experience from left to right and right to left.
Public Design Lab, Tongji University College of Design & Innovation