In the business world, Design Thinking is now considered the gold standard for providing truly user-centered outcomes. In the world of Experiential Graphic Design, it is driving a shift from creating objects to creating strategies and processes for meeting user needs. SEGD’s first-ever Design Thinking workshop will happen during the 2016 SEGD Conference: Experience Seattle June 9-11. Justin Molloy (SEGD) and Nils Wiberg (Gagarin) will guide you through the Design Thinking process and transform your ways of thinking about your work!

Forget the plaid shirts, the grunge rock and the overpriced coffee. Seattle is SO much more than that. Drop your preconceived notions and enjoy the surprises in store for you in this cool urban center shaped by art and culture, technology and innovation. Add in the Jet City’s breathtaking natural beauty and…what’s taking you so long? Get registered for the 2016 SEGD Conference: Experience Seattle June 9-11!

We know you’ll want to add a couple days onto your trip, so we checked with the locals about the best things to do and see while you’re there!

Michael Courtney Design’s long-time client—a Fortune 100 tech company—had begun building a neighborhood in Seattle’s revitalized South Lake Union area. They needed a wayfinding system to guide an eventual 27,000 employees to offices and amenities in a 30-sq.-block area. And they had two requirements: Don’t use our name on the signs, but do add “Easter eggs,” moments of surprise and delight, to the wayfinding. Grab your basket, we're going hunting.

“Sketches don't have to be perfect. They just have to get the idea across.” I sketch in meetings, at my desk and on planes. For some reason, classical and chamber music concerts really get me thinking, so I always take a few blank 3x5 cards and a pen so I can discreetly sketch if the mood strikes me.