San Francisco

San Francisco Neon

SEGD SF is pleased to welcome Randall Homan and Al Barna, authors of San Francisco Neon: Survivors and Lost Icons for a Design Week presentation focused on the appeal and increasing appreciation of neon. Their recently published book sheds new light on the backdrop and the history of the city’s neon signs, the luminous beacons that help tell the story of the town’s neighborhoods, its nightlife and its fun-loving nature.


The intersection of physical space and virtual space creates some of the most profound design challenges of our time. It also creates tremendous opportunities. Join Darren David of Stimulant, and Morgan Scopetto of Electrosonic, as they discuss how merging the PHYSICAL+DIGITAL in architecture can heighten people’s engagement with social space, energize their relationships with each other and add tangible value to projects.

Kacey Bills, Project Coordinator, Shannon Leigh Associates, San Francisco
Kacey Bills

Kacey Bills is a co-chair for the San Francisco chapter and a project coordinator at Shannon-Leigh Associates.

Kacey Bills is a new addition to the SLA team. Her background in problem-solving, collaboration, and communication positions her well to coordinate with clients and assist with leading projects in an efficient and expeditious manner.

Brent White, Design Director at Tesser Inc.
Brent White

Brent White is a Design Director at the San Francisco Bay area design firm Tesser Inc. and has been with the firm since 2011.

Before that he was an Adjunct Professor at the Academy of Art University where he taught undergraduate and graduate courses addressing variety of aspects of Interior Design.

• Conceptual Design
• Design of the Built Environment
• Modelmaking for Interior Design
• Thesis Development
• Directed Studies

Happy Hour + Neon Walking Tour

Join the local SEGD Chapter for a happy hour drink and a walking tour hosted by Randall Homan and Al Barna, authors of the book "San Francisco Neon: Survivors and Lost Icons".

We will be meeting at Lefty O'Doul's starting at 5:30pm where you can grab a bite and a drink
333 Geary Street
San Francisco

Starting at 7pm, we will go on a neon walking tour of San Francisco! Hope to See you there.

SEGD SF Happy Hour and Neon Walking Tour

Our next event is coming up on April 23rd:

Join the SEGD San Francisco Chapter for a happy hour drink after the Wayfinding workshop, and stay for a walking tour hosted by Randall Homan and Al Barna, authors of the book "San Francisco Neon: Survivors and Lost Icons."

Stay tuned for more info. Click here to save your spot!

SenovvA Opens San Francisco Office

SenovvA, a leading production, design, and management group with offices in New York, Los Angeles, and Toronto, is expanding its operations to include an office and warehouse in San Francisco.

SEGD Wayfinding Workshop - San Francisco
SEGD Workshop April 23: Wayfinding in the Smart City

SAN FRANCISCO— (March 4, 2015) In the age of Big Data and Smart Cities, how will signage and wayfinding hook into connected systems that help users navigate cities, campuses, and other complex environments?

SEGD’s Wayfinding Workshop—April 23 in San Francisco—is intended for designers, technology integrators, city and university officials, and makers involved in creating signage and wayfinding systems for complex built environments.

The workshop will address the hottest topics facing wayfinding design today, including:

Learning Session with 3M

*Note new date and time*

For over 100 years 3M™ has been developing innovative products for the graphic and architectural industry. While many of us are familiar with 3M™ Graphic Films, there have been many innovations in interior finishes, decorative glass finishes and lighting technologies. Join us for this invigorating learning session, hosted by Tina Dominguez, that will expand your EGD repertoire. Plus you'll have a chance to win a door prize (courtesy of 3M™)!

Photograph of Lauren Kelly, Mustard Square
Lauren Kelly Sheridan

Lauren Kelly Sheridan prides herself on operating at the intersection of design + technology, bringing together creativity and technical excellence. She is currently the CEO at Mustard Square, in San Francisco, CA. A true “geek,” Lauren has designed, built, and deployed web-based products for close to 20 years.

Photograph of Nathan Moody, Stimulant
Nathan Moody

Nathan Moody, Design Director at Stimulant in San Francisco has designed award-winning interfaces, interactions, illustrations, motion, and sound for two decades, in almost every digital delivery medium and communication channel, for some of the world’s best known companies. His broad range of experience informs his cross-pollinated, holistic approach to the design, art, and craft of experience design.

Photograph of Darren David, Stimulant
Darren David

For over 20 years, Darren David has traversed the blurry edges at the intersection of technology and design, exploring nearly every conceivable project role as both client and contributor. Darren's rich and storied career has wound from paper to pixels to people, across a myriad of companies and ventures that ultimately led to several “world’s firsts” and awards. At Stimulant, he provides business, vision and experience design leadership for an inspiring team of like-minded compatriots and pioneers, from whom he learns something new every day.

2014 Holiday Social Recap

Thanks to everyone who attended the 2014 SEGD SF Holiday Social at Martinelli Environmental Graphics. We had a wonderful time catching up with old friends and meeting new ones while displaying our creative tree ornament making skills.

Skidmore, Owings & Merrill

Skidmore, Owings & Merrill LLP (SOM) is one of the largest and most influential architecture, interior design, engineering, and urban planning firms in the world. Founded in 1936, the firm has completed more than 10,000 projects across 50-plus countries. The firm is renowned for its iconic buildings and our steadfast commitment to design excellence, innovation, and sustainability.

221 Main Digital Facade
221 Main Street Digital Facade

Entry Statement

ESI Design creates a digital streetfront experience in an evolving San Francisco technology hub.

Thanks to an influx of new technology companies along the Spear Street Corridor in San Francisco, the neighborhood around 221 Main Street is rapidly evolving into a technology hub. Owner Beacon Capital Partners saw the chance to position the building as an anchor for the growing area, and decided to update the building’s façade to create a distinctive visual landmark in sync with the new-tech vibe.

Bill Sage

Exceeding the clients expectations is my primary focus.

In 2014, Bill Sage joined SenovvA as Account Executive, adding his considerable experience in sales, business development, customer relations, and production management to the Systems Design Group. Bill is a San Francisco Bay Area native who possesses a wealth of local knowledge and valuable contacts.

Shannon Hackley, Shannon-Leigh Associates
Shannon Hackley

Bay Area Signage Consultants delighting clients with designs you can build!

Members Only Happy Hour

Hosted By NanoLumens
620 Jones Street, San Francisco

Space is Limited – Max 15 people. Members Only.
Register Here
Join SEGD San Francisco for a casual mixer with special guest Paul England, Director of Architectural Solutions for NanoLumens.
About Nanolumens

Beer & Braille Event Recap

Thank you to everyone who attended the Beer & Braille event with Boyd Sign Systems on July 15, and a big thank you to SOM for being our gracious host. We had a great turnout of new and long-standing members, on-going supporters of the industry and students studying architecture, industrial design and graphic design.

Vicki Sundstrom, San Francisco International Airport
Vicki Sundstrom

Vicki Sundstrom is the Special Projects Manager at Arora Engineering, Inc. in San Francisco. Vicki is an experienced Professional Engineer, Program Manager and Project Coordinator with 20 years of experience in the public sector/airport environment at San Francisco International Airport (a live, operational, environment serving over 43 million passengers a year). She has a long track record of successfully managing, delivering and implementing time sensitive projects.

Ellen Bean Spurlock, Valerio Dewalt Train Associates
Ellen Bean Spurlock

With a combined background in both Industrial Design and Exhibition Design, Ellen Spurlock has, through the course of her career, found a passion in helping clients and colleagues effectively utilize the creative process – identifying a problem and cleverly solving it through exploration.

Beer & Braille Night

Join SEGD SF for a learning session focused on ADA issues that fabricators and installers are often faced with in the field. Boyd Sign Systems will provide insights and case studies gathered over their remarkable 65-year history. Light snacks and beverages will be provided. See you there!

Please follow this link to register: Tickets

REACH Design Guideline for SFO

REACH stands for Revenue Enhancements and Customer Hospitality. It is an aspirational design guideline meant to orient employees and consultants to San Francisco International Airport's point of view, values, and objectives for the future.

Studio Tour and Movie Night

This event is part of SF Design Week


Join us for a tour of Gensler's Harrison Street studios followed by a screening of "Sign Painters". Please meet on the 3rd Floor (not Reception).

Ruedi Baur Reception

Please join SEGD SF for a reception to welcome internationally acclaimed multidisciplinary designer Ruedi Baur to San Francisco.


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