Audio technology and compression specialists, Dolby Laboratories (San Francisco) commissioned specialized creative agency Leviathan (Chicago), to create digital artwork for their newly renovated public gallery space.
The star of the new Netflix Hollywood building is its lobby, where a 1.9-millimeter, 13K, 80-foot by 12-foot LED display spanning two walls transports visitors onto the sets of programs such as Stranger Things and Orange is the New Black.
The building identification provides a visual presence for the museum within the surrounding cityscape. Large-scale exterior signage was added to the two main entrances not just to increase visibility of the entrances, but to provide a visual link between the faces of two architecturally distinctive buildings with entrances on different streets. A warm red logo was installed on the new white façade on Howard Street and a white logo was placed on the existing warm red brick façade on Third Street.
Thanks for Attending! Design & Society: Shaping our Human Experience
Thank you to everyone that attended our first event during San Francisco Design Week. It was an intimate gathering of designers working in a wide range of industries from around the Bay Area, and the design solutions discussed demonstrated a diverse range of experiences.
At their flagship retail location on Market and 4th Street in San Francisco, Levi’s® brand managers wanted to increase consumer engagement for their 8000-square foot retail space. With two large windows looking out onto the busy street, Levi’s worked with their longtime digital partner, Reflect, who installed two FLEXClear transparent LED video displays from PixelFLEX. As a 65-75 percent transparent LED display, FLEXClear gives designers the ability to offer a truly dynamic experience for consumers.