Rockwell Group

Absolut Flavor Suite

Merit Award
Absolut Flavor Suite, V&S Absolut Spirits and Esquire Magazine, Rockwell Group

Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.

Rockwell Group

SushiSamba Rio

Merit Award
SushiSamba Rio, Shimon Bokovza, Danielle Billera, Mathew Johnson, Rockwell Group

SushiSamba Rio's new exterior creates a relief from the existing brick facades of River North with undulating forms and vibrant canopies that recall the pageantry of Rio. Guests arrive through a Mondrian-inspired storefront of clear and colored glass marked by sculpted handles that pay homage to the sensuous forms of jellyfish from South Africa.

Rockwell Group

Team America

Jury Award
Team America, Paramount Pictures, Rockwell Group

Matt Stone and Trey Parker, the wits who created South Park, tapped Rockwell Group to collaborate on the art direction for their new film, Team America. Rockwell Group led the production team in the creation of the film's unique and unexpected visual language. Simplified views of the cities and settings reflect the myopic viewpoint that Team America has as the World Police force.

Rockwell Group

Reinventing the Globe

Merit Award
Reinventing the Globe, National Building Museum, Rockwell Group

Reinventing the Globe: A Shakespearean Theater for the 21st Century

As part of Washington, DC’s citywide Shakespeare Festival, the National Building Museum presented Reinventing the Globe: A Shakespearean Theater for the 21st Century, an exhibition conceived to encourage a reconsideration of the spaces designed to accommodate dramatic performances.

Rockwell Group

Play Work Build

Merit Award
Play Work Build, National Building Museum, Rockwell Group

The National Building Museum’s exhibition PLAY.WORK.BUILD takes visitors through an investigation of the history of construction toys and block play, combining the museum’s unique architectural toy collection with the Rockwell Group’s Imagination Playground concept.

Rockwell Group

Inessah Selditz

Inessah is an interaction designer at the LAB at Rockwell Group whose mission is to craft immersive experiences through physical and digital design. Her focus is on leveraging new and existing technologies into physical spaces and objects to create engaging user centered interactions.

She is passionate about code as a creative medium, new interfaces in collaborative expression and democratization of information.

Inessah Selditz, Rockwell Group
New York City

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