LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator. And beyond clever campaigns in web, print, advertising, and social media, top brands are discovering the latest and greatest frontier: their physical spaces.
Maria Tazi is one of the co-founders of Prophet’s healthcare vertical. She merges her passion for healthcare with all things data, delivering insights driven solutions to strategic challenges. She has worked across healthcare with some of the world’s most admired organizations, including Pfizer, Mayo Clinic, MD Anderson Cancer Center, and Northwestern Medicine, along with P&G, Visa, Equinox Fitness, and HP.
As Chief Creative Officer for New York branding consultancy Prophet, Peter Dixon helps the world’s top brands stay “relentlessly relevant” and “customer obsessed.” At the Be Workshop August 20 in Los Angeles,he’ll focus on healthcare brands, the role of brand and environment in delivering on the promise of patient experience, and why user-focused research is crucial to staying relevant.
In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!
Paul Wang is a Brand experience designer with a background centered on identity and interactive engagements. Paul Wang's specialties:include branding and identity, print, retail and interactive design.