The city symphony was desperate to revitalize an aging subscriber base with performance events that would engage a younger audience. The artistic director had heard of a concert that combined “animated video” performed with live orchestra. They wanted an original “animated video’ to be performed live and in sync with the symphony’s performance of Olivier Messiaen’s Turangalila Symphonie. This symphony is 75 minutes in length and regarded as one of the most challenging orchestral works to perform; it is also, for many audience members, one of the most difficult to listen to.
The Exploring Pueblo Pottery project was designed by Ideum to use state-of-the-art technology to allow people to explore traditional design techniques in vibrant new ways and learn about the culture and history behind the images as part of the process.
From October 11-14th, the 20-minute-long multisensory production Reflections combined music, light and projection, creating a show on the building’s north-facing titanium facades that told the story of the museum’s genesis and design.
At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.