Project Gallery

Quad Cinema

Finalist 2018
Finalist 2019
Quad Cinema

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

LEGO House

Finalist 2018
LEGO House

In the small Danish town of Billund, the LEGO Group has placed its iconic LEGO® House, where guests can engage in unique LEGO play experiences, learn about the company behind one of the world’s most beloved brands and be inspired by the amazing creativity that exists in LEGO fan communities.

LEGO House

Terracotta Warriors of the First Emperor

Finalist 2018
Terracotta Warriors of the First Emperor

An extraordinary exhibit over 2,000 years in the making, Terracotta Warriors of the First Emperor explores the remarkable science behind China’s ancient terracotta figures through engaging interactives, powerful media, compelling graphics and more.

One of the greatest challenges faced was the size and scope of the story, interpreting a site with over 8,000 life-size statues, 120 chariots, and 520 horses. The exhibit had at least 10 full-sized figures, and over 100 precious artifacts of jade, gold and bronze spanning 500 years in ancient China’s history.

Radio Flyer Headquarters Expansion

Finalist 2018
Finalist 2019
Radio Flyer Headquarters Expansion

Welcome to the Radio Flyer Imagination Factory; part workplace, part testing lab, all play. The Gensler design team created a new home for this iconic 100-year-old brand by creating a space that truly reflects the owner’s vision of Radio Flyer as a “Vessel for the Imagination.” Dozens of objects were carefully curated from Radio Flyer’s history to house in individual displays throughout the space.

Hankook Tire Technodome

Finalist 2018
Hankook Tire Technodome

To continue their drive to become the top tire brand in the world, Hankook Tire recently finished construction on the first high-tech R&D campus in Korea. Designed to be a growth engine for Hankook Tire through innovation, it made possible meaningful collaboration and rapid prototyping between various segments of the company. State-of-the-art manufacturing and testing facilities are now easily accessible for researchers and designers to test radical ideas and processes, only steps away from their office.

The Baptist Health South Florida Gallery, Phillip and Patricia Frost Museum of Science

Finalist 2018
The Baptist Health South Florida Gallery, Phillip and Patricia Frost Museum of Science

Through interactive and social experiences, programs and shows, visitors to the "MeLaß" explore some of the most important kinds of choices we make related to eating, exercise, relaxation, social interaction and learning, while seeing how different choices could lead to different and improved outcomes for overall well-being.

“As We Are” Interactive Digital Sculpture

Finalist 2018
“As We Are” Interactive Digital Sculpture

“As We Are” is an interactive digital sculpture that provides an opportunity for visitors, whether local or from far away, to engage with the community and ultimately become part of it. Dubbed the “ultimate selfie machine,” the sculpture allows users to take a photo of themselves via an integrated 3D photobooth, and have their portrait then mapped onto the exterior undulating LED display. In real time, visitors can view themselves on the monumental, face-shaped sculpture.

Matthew Mohr

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