Project Gallery

New Victory Theater

Finalist 2020
New Victory Theater

The New Victory Theater is New York’s first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.

The centerpiece is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment. Pentagram collaborated on the project with the architecture firm H3, which is working with the theater to reconceive its lobby space to better engage audiences.

MuseumLab

Finalist 2020
MuseumLab

The Children’s Museum of Pittsburgh has launched MuseumLab, a new maker space for older kids in the former Carnegie Free Library down the block from the Children’s Museum in Allegheny Commons. Pentagram has refreshed the brand identity for the Children’s Museum and designed the signage, wayfinding and environmental graphics for the new Lab.

Kunsthalle Mannheim

Finalist 2020
Kunsthalle Mannheim

The new Kunsthalle Mannheim is a "museum in motion" committed and rousing, innovative and cosmopolitan. The graphic identity of the museum finds inspiration from the architecture itself and aims to be pure, clear, and direct. When physically entering the building, visitors walk through a transparent metal mesh façade that defines a grid system within the architecture. This grid system was used as the backbone of the wayfinding and orientation systems that were installed.

Moniteurs GmbH Communication Design

Museo del Oro Precolombino

Finalist 2020
Museo del Oro Precolombino

The new Pre-Columbian Gold Museum — located at the heart of downtown San José, within one of the most iconic buildings in Costa Rica — is a subterranean modern masterpiece building below the central Plaza de la Cultura. It holds one of the most relevant archaeological collections in Costa Rica and the world. Its new design reimagines the museum experience as a space for learning and interaction.

Copenhagen: Sustainable by Design

Finalist 2020
Copenhagen: Sustainable by Design

Eleven students and 2 professors traveled to Denmark in order to learn — and learn from — Danish Design. Sustainability and Climate Change are issues that have been on the rise for some time now. Copenhagen became the site of study for 9 students and 2 professors from the West Chester University of Pennsylvania. Having spent 21 days visiting 3 castles, a type foundry, probably the best internationally famous beer brewing company’s, an image design team and 3 very sophisticated artsy museums the class of ART 350 is ready to share the essence of Danish Design.

Joplin Early Childhood Center

Finalist 2020
Joplin Early Childhood Center

The Joplin Early Childhood Center is a building designed from the perspective of the preschooler. The building was designed to support and stimulate a small child’s mental, social and emotional development. Scale, color and wayfinding were all designed from the child’s perspective, for example the rabbit holes being at ground level. These elements invoke a sense of discovery and exploration while providing added learning value and context to traditional spaces.

Cayton Children’s Museum

Finalist 2020
Cayton Children’s Museum

With the blank canvas of a brand-new 21,000-square-foot home in Santa Monica Place retail center, the Cayton Children’s Museum had a unique opportunity to expand its offerings and engage new local and international audiences. Given the overall mission to teach community values and inspire a sense of inclusion and social responsibility through immersive and imaginative play, the design firm was challenged to help Sharewell conceive of the museum’s new branding, iconography, design palette, collateral (both digital and print) as well as the naming of multiple components of the museum.

Pipefitters

Finalist 2020
Pipefitters

Pipefitter Association Local 537 is a 100 year-old construction trade association, representing over 3,000 members, working on pipefitting, welding and HVAC/refrigeration projects of all shapes and sizes throughout Massachusetts. Their two existing buildings—built in 1880 and 1964—were outdated, uninspiring and uninviting.

Central Park, Central Loop

Finalist 2020
Central Park, Central Loop

Central Park is located at the center of New York City and it is 2.5 miles long and 0.5 miles wide. Even though over 25 million people visit the park every year, it is easy to get lost because the existing wayfinding system is ineffective and is not interspersed throughout the park. It could be improved by layering map elements according to a defined hierarchy of information.

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