Press Releases

John Lutz Leads Experiential Graphic Design Community

WASHINGTON, D.C. — Award-winning graphic designer John Lutz, partner in the Chicago office of Selbert Perkins Design, will lead the global community of experiential graphic designers as president of SEGD, the Society for Experiential Graphic Design.

Lutz leads a dynamic creative community galvanized by the rapid integration of digital technology and the impact of access to information in public spaces.

Jury Announced for 2016 SEGD Global Design Awards

Stephen Minning of BrandCulture (Sydney) leads a team of eight acclaimed multidisciplinary designers.

WASHINGTON, DC – Stephen Minning,founder and managing director of one of Australia’s leading design and brand studios, will serve as Chair of the 2016 SEGD Global Design Awards jury. He’ll lead a panel of eight other acclaimed designers representing a wide range of disciplines, from interactive experience design to architecture and wayfinding.

XLab 2015: Meet the Faces of Digital Disruption

NEW YORK –  Artists, hackers, coders, and entrepreneurs are transforming the ways we connect with each other in the digital and physical worlds and disrupting the very nature of experience design. They’ll gather at Xlab 2015—Nov. 5-6 in NYC—to share how they’re using platforms like virtual reality, messaging, wearable technology, beacons, and data to connect people and place.

2015 SEGD Global Design Awards- Where Digital and Physical Meet

WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media. And experiential graphic designers in particular are learning how to use digital technology—not to replace physical environments—but to enhance users’ enjoyment of the “real” world with the immense content and data created in the virtual world.
 

SEGD Workshop April 23: Wayfinding in the Smart City

SAN FRANCISCO— (March 4, 2015) In the age of Big Data and Smart Cities, how will signage and wayfinding hook into connected systems that help users navigate cities, campuses, and other complex environments?

SEGD’s Wayfinding Workshop—April 23 in San Francisco—is intended for designers, technology integrators, city and university officials, and makers involved in creating signage and wayfinding systems for complex built environments.

The workshop will address the hottest topics facing wayfinding design today, including:

SEGD’s CX Workshop Unlocks the Power of Digital Technology to Engage and Excite Customers

LAS VEGAS – Nowhere is digital technology making more of an impact than in retail stores, airports, malls, and other shopping and entertainment venues—where dynamic interaction, customization, and unique experiences can capture and hold on to customers’ attention. 
 
Designing these compelling, energy-infused spaces takes a unique set of skills and insights—and a basic understanding of what technology can and cannot deliver.
 

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