Placemaking and Identity

Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Lance Wyman, SEGD
Lance Wyman's Sketchbook
Lance Wyman Ltd.
New York, NY

The New York Times Building Façade

Honor Award
The New York Times Building Façade, Forest City Ratner Companies, Pentagram

Times Square gained its latest sign when the logo of The New York Times was installed on the Eighth Avenue façade of its new Renzo Piano-designed headquarters tower. But what looks like a simple sign—if a 110-ft.-long logo set as a 10,116-point version of the newspaper’s iconic Fraktur font can be called simple—is actually an intricate skin assembled from nearly a thousand separate custom-designed pieces, each a painted, extruded aluminum sleeve 3 inches in diameter.

Pentagram

Spertus Institute

Honor Award
Spertus Institute, Spertus Institute of Jewish Studies, Krueck & Sexton Architects

Spertus Institute Graphics and Wayfinding

“Let there be light” is the phrase that accompanies the logo for the Spertus Institute of Jewish Studies. The logo is a graphic representation of a candle flame—symbolizing the Spertus commitment to learning through education and the arts, today and into the future.

Studio/lab

Duke Energy Center

Merit Award
Duke Energy Center, City of Cincinnati Department of Transportation and Engineering, Sussman/Prejza & Company, LMN Architects

Duke Energy Center Façade Graphics

Expansion of Cincinnati’s Duke Energy Center was designed to help position the convention center as a key venue for sought-after national and regional events. Part of the challenge was creating very large-scale, meaningful identification and placemaking graphics that would attract attention, unify the old and new parts of the building, and fit within a modest budget.

Sussman/Prejza & Company, LMN Architects

Deborah Sussman

1991 SEGD Fellow
Deborah Sussman 1931 - 2014

Deborah Sussman is recognized as a pioneer in environmental graphic design. She is internationally renowned for creating arresting visual imagery and designing its highly imaginative applications for architectural and public spaces. Her passion for the marriage of graphics and the built environment, fueled by her early career at the Eames Office, has led to collaborations with planners, architects, and clients.

Deborah Susman
Gold Arrow Award, SEGD Fellow, Deborah Sussman, SP&Co., Exhibition

Sushi Taira

Merit Award
Sushi Taira, Rocky Mountain College of Art & Design, Taira Kato

Sushi Taira is a restaurant that serves authentic Japanese food within an atmosphere ranging from casual to high class, as well as from western style tables to private tatami rooms in a more traditional Japanese seating format. In order to attract a wide range of different people, the mark had to be elegant enough to attract a high-class clientele, yet modern enough to better familiarize people with sushi. Research shows that not many sushi restaurants have their own logo. Even if they do, the logo tends toward a generic fish.

Taira Kato

The L!BRARY Initiative

Merit Award, Lot with a Little
The L!BRARY Initiative, Robin Hood Foundation, Pentagram

The Robin Hood Foundation initiated an effort to remodel or create libraries in ten neglected New York City public elementary schools with money raised from corporate donors. The graphic designers named the project The L!BRARY Initiative and designed a simple, flexible identity based on the word-mark. This was extended into signage and other environmental graphics at each of the libraries, each of which is tailored to its school and student body.

Pentagram

25

Jury Award
25, Provident Realty Advisors, Vaughn Wedeen Creative

"25" is a mixed-use office and retail environment on a 50-acre campus in Albuquerque, New Mexico. The client challenged Vaughn Wedeen Creative to create a destination as opposed to a location. With that in mind, the identity consists of the unique name "25" (instead of the typical "I-25 & Jefferson Business Park"), punctuation marks as accents to the name, marketing materials, and a tag line that reads "25.

Vaughn Wedeen Creative

PCC Natural Markets

Honor Award
PCC Natural Markets, Puget Consumers Co-op, Maestri

PCC Natural Markets have grown organically over 50 years into seven urban neighborhood stores. The design team helped them realize an opportunity not only to design the details of their newest store, but also to use the same elements in the redesign of their other existing properties and branded products. An entirely new logo and positioning were created.

Maestri

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