Placemaking and Identity

Alesari

Honor Award
Alesari, Kent State University, Zak Kruszynski, David Roll, Kayne Toukonen

The Alesari project originated with a senior/graduate-level special topics environmental design course at Kent State University. Design students in David Middleton's class teamed with architecture students from the Illinois Institute of Technology and real estate MBA students from The DePaul Real Estate Center in Chicago. Teams of students from each of the three schools worked together in several interdisciplinary groups during the 15-week course, via weekly videoconferences and two in-person group meetings at IIT.

Zak Kruszynski, David Roll, Kayne Toukonen

Los Angeles Metro

Honor Award
Los Angeles Metro, Metro Design Studio

After spending decades and billions of dollars developing a commuter bus and light rail system for the sprawling Los Angeles region, the Metropolitan Transit Authority needed to create a comprehensive identity system for it.

Metro assembled an in-house design team to brand the system and develop signage and wayfinding guidelines, identification for rail and bus stations, fleet graphics, image advertising, web site, timetables and maps, bus passes and brochures, merchandising and other materials.

Metro Design Studio

7 World Trade Center

Merit Award
7 World Trade Center, Silverstein Properties, Pentagram

The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.

Pentagram

Absolut Flavor Suite

Merit Award
Absolut Flavor Suite, V&S Absolut Spirits and Esquire Magazine, Rockwell Group

Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.

Rockwell Group

Debra Nichols

1998 SEGD Fellow

Debra Nichols found her artform at the intersection of architecture, communication, and art. Her approach is integrative, synthesizing elegant and energetic design with strategic marketing and smart problem solving. She believes that for anything to truly succeed, to create the spirit of the place, and to contribute to life in a meaningful way, it must be beautiful.

Debra Nicols, Deborah Nicols Design
Debra Nichols Design
San Francisco

Ed Hofmann

Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria’s Secret store design team. In close cooperation with the company management, Hofmann defines and develops cutting-edge branding strategies, which are then translated into riveting, emotionally loaded flagship store concepts. Hofmann and his team were recently responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii. Before that, Hofmann was design director at Victoria’s Secret Beauty and senior designer at Robert A.M.

Ed Hofmann headshot
Limited Brands
Columbus, OH

City Museum

Merit Award
City Museum, emerystudio

Melbourne's City Museum calls itself "The Gateway to Marvelous Melbourne," and is considered an excellent orientation to visiting the city. It is located in the historic Old Treasury building, at a primary city intersection. Its main entry, however, is through a nondescript door found only after climbing a grand stair and crossing a windswept podium.

emerystudio's job was to signal the presence of the museum in a dramatic way and encourage visitors to make the trek to see its permanent and temporary exhibits.

emerystudio

The Savvy Gourmet

Merit Award
The Savvy Gourmet, Zande+Newman Design

It's often said that in New Orleans, people live to eat rather than eat to live. Great food is central to the city's culture, and we're not just talking gumbo here. But when The Savvy Gourmet—a combination cooking school, kitchen supply store, and commercial catering operation—opened in 2005 in a formerly derelict auto garage, a new New Orleans food tradition was born.

Zande+Newman Design

Van Nuys Flyaway

Merit Award
Van Nuys Flyaway, Los Angeles World Airports, Sussman/Prejza & Company

The Van Nuys Flyaway is part of the Los Angeles World Airports' system of regional satellite depots that service Los Angeles International Airport (LAX) via a park-and-ride system from the San Fernando Valley. Newly renovated and expanded, it functions as a remote airport terminal with flight and baggage check-in services. It eliminates an estimated 2,000-plus cars from the Los Angeles County roads and freeways each day, helping to reduce traffic congestion and air pollution.

Sussman/Prejza & Company

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