Peter Dixon

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Branding, Wayfinding, and Environmental Graphic Design for Non-Profits, Hospitals, Museums, Zoos, and Universities

Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

This workshop focuses on branding and identity issues specifically related to the non-profit facility. Starting with general issues related to establishing an identity for non-profit institutions, delve deeper in leveraging that identity to improve wayfinding and interpretation.

Nissan

Merit Award
Nissan, Nissan North America, Lippincott and Margulies

Nissan Retail Environment Design Project

Nissan Motors' global brand resurgence took a major step forward in the U.S. with the introduction of the new Nissan Retail Environmental Design for all of its dealerships.

Lippincott and Margulies

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