As a key component in rejuvenating student life on the University of North Texas campus, the newly expanded and highly renovated University Union is part of a larger vision for the transformation of the main campus of UNT. Through development of brand experience elements, the University Union celebrates UNT traditions and culture, inspiring excellence, acknowledging accomplishments of students, alumni and faculty and educating visitors and potential recruits.

Focusing on the many layers of “connection” our minds make on a daily basis, the Allen Institute for Brain Science’s environmental graphics program reflects the organization’s collaborative approach to neuro-research. The cornerstone of the graphics program is "Pathways", a 150-foot light box with color changing LEDs and printed graphic panels displayed on the building exterior. It is a public art installation that visually interprets different ways in which neural pathways connect– a theme that recurs throughout the entire graphics program.