WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
When Hurricane Sandy devastated New York in 2012, Rockaway Beach in Queens lost much of its iconic boardwalk. In 2015, as part of the ongoing restoration of the area, the first sections of a new boardwalk were completed and reopened to the public with a more resilient design that replaces the traditional wooden planks with steel-reinforced concrete.
The Harvard Graduate School of Design got a two-fer when they booked Pentagram Partner Natasha Jen as a keynote speaker for the 4th annual HarvardxDesign conference. Jen also created the conference identity.
Pentagram (New York) Partner Natasha Jen and her team invite visitors to step into their own “egospheres” in Closed Worlds, an exhibition at the Storefront for Art and Architecture that explores closed systems and features its own custom typeface.
Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).
Thank You. These may be the two most powerful words in any language.
For hospitals, cultural institutions, and other non-profits that rely on generous donors to help build that new research facility or contemporary art wing, saying “thank you” graciously is vital. Effective donor recognition programs say it eloquently, and forever.