Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition

AIA New Practices Exhibition by Pentagram (Natasha Jen)

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

Back to School and Decoding Success

KIPP NYC College Prep High School

KIPP NYC College Prep, a charter high school in the South Bronx, strives to create an environment of success, providing the academic knowledge, real-world skills, and character its students need to thrive in life. Just in time for the new school year, Pentagram created high-impact graphics that amp up the school’s “Knowledge is Power” message using puzzles, games, and riddles integrated into the learning environment.

Platform Summit 2014

Best of Show, Honor Award 2015
Platform Summit 2014

A Pentagram team led by Eddie Opara was tasked with creating event graphics, wayfinding, and a digital experience for Platform Summit 2014, a conference of the non-profit organization promoting minority participation in technology and entrepreneurship.

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