Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition

AIA New Practices Exhibition by Pentagram (Natasha Jen)

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

Back to School and Decoding Success

KIPP NYC College Prep High School

KIPP NYC College Prep, a charter high school in the South Bronx, strives to create an environment of success, providing the academic knowledge, real-world skills, and character its students need to thrive in life. Just in time for the new school year, Pentagram created high-impact graphics that amp up the school’s “Knowledge is Power” message using puzzles, games, and riddles integrated into the learning environment.

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