Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

2016 SEGD Global Design Awards: Creative Experiential Designs that Communicate

WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

WalkNYC Pedestrian Wayfinding

Merit Award 2016
WalkNYC Pedestrian Wayfinding

Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.

PentaCityGroup (consortium)

A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition

AIA New Practices Exhibition by Pentagram (Natasha Jen)

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

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