Pentagram designed the identity for Broadway Housing Communities, a non-profit developer of supportive housing in New York, and created the environmental graphics for BHC’s most recent initiative, the Sugar Hill Project in Harlem’s historic neighborhood of the same name. The 171,000 sq. ft. mixed-use development brings together permanent housing with early education, educational advocacy and access to the arts via a new cultural institution, the Children’s Museum of Art & Storytelling, an 18,000 sq. ft.
Located on 80 open acres of lush, rolling meadows, woods, and wetlands in New Canaan, Connecticut, Grace Farms provides a place for people to experience nature, foster community, pursue social justice and explore the connections between art and faith, all while immersed in a beautiful landscape. A complex system of signage and environmental graphics for the Grace Farms building and grounds has been developed by Pentagram, expanding on the design of the institution’s identity and website.
Governors Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances and explore historic buildings, all in view of the Manhattan skyline. Reachable only by ferry, the Island is a serene escape from the bustle of the city. A new set of signage and environmental graphics has been designed by Pentagram for the Island that guide visitors and enhance its unique sense of place.
Despite the moniker, Grace Farms is not an agricultural enterprise. The unique 80-acre campus in New Canaan, Conn., boasts a multiple award-winning and winding 83,000-square-foot building, while exemplary wayfinding by Pentagram (New York) helps guide all visitors in their exploration of nature, community and faith.
Border City proposes a truly bi-national and borderless city based on a unique hexagonal grid system. It was the exhibition from Mexico at the London Design Biennale, which opened on September 7, 2016.
Pentagram created an identity that features a wordmark set in the literary serif Didot, with the clean, modern Futura as the supporting font. The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf. A color palette in cool shades of ocean blue completes the new look.
SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.