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What does a futurist digital archive, a light frieze on a brick building, an information exhibition, a wayfinding installation with inflatables, and a massive digital display doubling as an airport terminal have in common? All were awe-inspiring, game-changing projects recognized as the best of the best in the SEGD Global Design Awards.
Imagine being called up to the stage, walking past an audience full of your peers, to receive an award for your work. That plaque you pose with is a symbol that what you do really matters, right? That your work is respected and recognized. (Cue up the Academy Award music here….)
The SEGD Global Design Awards amplifies recognition on a global scale while also celebrating firms who strive to think outside of the box, but did you know that by entering your project in the SEGD Global Design Awards, there is more opportunity for exposure with a one in four chance of being published?
Harrods has been an iconic landmark in Knightsbridge since 1853. The original store was destroyed by ﬁre in 1893 but, by 1906, the exterior of the store looked much as it does today: the Grade-II listed building that is renowned the world over.
New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.
City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn, also known as "DoBro." Located at the corner of Flatbush Avenue and Fulton Street, the 1.8-million-square-foot mixed-use development is poised to dramatically transform the area.
Pentagram worked closely on the project with Acadia Realty Trust, which is developing City Point in partnership with Washington Square Partners and Extell Development. The Pentagram team shaped the program to express Brooklyn’s diversity and inclusiveness.