Nicollet Avenue is the “Main Street” of downtown Minneapolis; it's a cultural and commercial center and shopping and dining district that attracts people to work, shop and eat all year. The thoroughfare recently reopened after undergoing a major renovation to make it more pedestrian friendly. As part of the revitalization, Pentagram designed a brand identity and comprehensive program of signage, wayfinding and environmental graphics for Nicollet that capture the spirit of the street and its place in the city.

Cornell Tech is a new campus for technology on New York’s Roosevelt Island. Located in the East River between Midtown Manhattan and Long Island City, the graduate school is poised to become a global center for collaboration and innovation.

The digital age is making it easier, faster and cheaper to develop new products and services than ever before. Cornell Tech is building a diverse environment of academics and practitioners who excel at imagining, researching and building digitally-enabled products and services to directly address societal and commercial needs.