Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

Quad Cinema

Finalist 2018
Finalist 2019
Quad Cinema

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

City Point

Merit Award 2018
City Point

City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn, also known as "DoBro." Located at the corner of Flatbush Avenue and Fulton Street, the 1.8-million-square-foot mixed-use development is poised to dramatically transform the area.

Pentagram worked closely on the project with Acadia Realty Trust, which is developing City Point in partnership with Washington Square Partners and Extell Development. The Pentagram team shaped the program to express Brooklyn’s diversity and inclusiveness. 

The Handmaid’s Tale

Honor Award 2018
"The Handmaid’s Tale" Highline Installation

Hulu launched its new series adaption of “The Handmaid’s Tale,” the dystopian classic by Margaret Atwood. Pentagram designed a new interactive public art installation to celebrates the series by distributing 4,000 free copies of the book. The project was displayed in a high-profile location at the High Line in New York.

The novel is set in Gilead, a future theocracy where women have been stripped of their rights and subjugated into roles as “handmaids” used expressly for procreation.

Pentagram’s Comic-inspired Identity for the Barbican’s Manga Exhibition

Marina Willer has brought the traveling exhibition to life with colorful, storyboard style graphics, while Jody Hudson-Powell and Luke Powell have created a motion-controlled robot installation.

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