Harrods has been an iconic landmark in Knightsbridge since 1853. The original store was destroyed by ﬁre in 1893 but, by 1906, the exterior of the store looked much as it does today: the Grade-II listed building that is renowned the world over.
New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.
City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn, also known as "DoBro." Located at the corner of Flatbush Avenue and Fulton Street, the 1.8-million-square-foot mixed-use development is poised to dramatically transform the area.
Pentagram worked closely on the project with Acadia Realty Trust, which is developing City Point in partnership with Washington Square Partners and Extell Development. The Pentagram team shaped the program to express Brooklyn’s diversity and inclusiveness.
Hulu launched its new series adaption of “The Handmaid’s Tale,” the dystopian classic by Margaret Atwood. Pentagram designed a new interactive public art installation to celebrates the series by distributing 4,000 free copies of the book. The project was displayed in a high-profile location at the High Line in New York.
The novel is set in Gilead, a future theocracy where women have been stripped of their rights and subjugated into roles as “handmaids” used expressly for procreation.
In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP.
We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.