Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

What Pat Moynihan Said About That

Honor Award, Lot with a Little
What Pat Moynihan Said About That, Municipal Art Society, Pentagram

This memorial exhibition on legendary outspoken New York Senator Daniel Patrick Moynihan was mounted by Moynihan's friends and colleagues, as a personal tribute to his life through words and pictures. A gifted writer and politician, Moynihan was well known for his pithy commentary and passionate correspondence, typed out on his trusty Smith-Corona typewriter.

Pentagram

Gutenberg Bible Case and First Photo Case

Merit Award
Gutenberg Bible Case and First Photo Case, Harry Ransom Center, Pentagram

The Ransom Center at the University of Texas at Austin houses thirty million literary manuscripts, one million rare books, five million photographs, and over 100,000 works of art. Highlights include the Gutenberg Bible (c. 1455) and the world's first photograph (c. 1826). Both the Bible case and the first photo case were displayed in the lobby of the Center and viewed in such a way that best represented their individual history, without obscuring the entrance. The displays allowed the viewer to walk around and fully experience the objects.

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Children's Museum of Pittsburgh

Honor Award
Children's Museum of Pittsburgh, Pentagram

Since 1991, the museum has been housed in the landmark Old Post Office building in Pittsburgh's Allegheny Square section. In 2000, the museum commissioned an expansion that would link the Post Office with the neighboring, vacant Buhl Planetarium. The new expansion has bridged the two buildings with a three-story structure that provides a new entrance and additional exhibit space.

Pentagram

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

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Temporary WTC Path Station

Honor Award
Temporary WTC Path Station, The Port Authority of New York and New Jersey, Pentagram

Pentagram created a comprehensive program of wayfinding and environmental graphics for the temporary PATH station at the former site of the World Trade Center. The station is designed as a stopgap until the new transportation center is completed in 2008. Because the station was deliberately designed to be temporary, the architecture is expeditious, open-air, and impermanent. The building is not air conditioned or heated, and looks directly into the Ground Zero site.

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Wave Hill

Honor Award
Wave Hill, Pentagram

Wave Hill is a public garden and cultural center in the Bronx dedicated to exploring the interaction between people and the natural environment. Pentagram created a logotype consisting of the intertwined letters W and H. The new identity includes four versions of the Wave Hill logo in a palette of seasonal colors that are used in the center's printed promotions and newsletters. The logo is placed at the lower edge of all applications like a plant growing from the ground. The intimately scaled garden affords spectacular views of the Hudson River and the New Jersey Palisades.

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The L!BRARY Initiative

Merit Award
The L!BRARY Initiative, The Robin Hood Foundation, Pentagram

The Robin Hood Foundation initiated an effort to remodel or create ten new libraries in New York City public elementary schools with money raised from corporate donors. In 2004, the foundation continued the program with a second cohort of 21 new libraries in neglected schools throughout the five boroughs. The designers named the project The L!brary Initiative and designed a simple, flexible identity based on the wordmark.

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