Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

Design for a Living World Exhibit

Design for a living world - Cooper Hewitt Museum

Design for a Living World

A landmark exhibition at the Cooper-Hewitt casts designers as champions of conservation.

The concept of “truth to materials” is nothing new in the design world. Even before the modern architecture movement made it a central canon, designers have always had a love affair with materials, inspired by their textures and behaviors and often testing their limits.

Museum of Arts and Design Digital Wayfinding and Interactives

Museum of Arts and Design

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

A caterpillar requires 10 days to emerge from its chrysalis as a Monarch butterfly. It takes 10 weeks for a downy cygnet to transform into a Trumpeter swan. For the Museum of Arts and Design, metamorphosis has been a decades-long undertaking.

Pentagram - GlaxoSmithKline

Photo of graphics for GlaxoSmithKline

Pentagram (New York) Partner Michael Gericke and his team designed a bold program of large-scale environmental graphics for the new U.S. headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100% mobile: no one has an assigned desk, not even the company president. Pentagram’s iconic graphics help foster a spirit of connection for a new collaborative way of working.

Pentagram - Cathedral Church of St. John

Photo of signage for Cathedral Church of St. John the Divine

Pentagram (worldwide) Partner Michael Bierut designed a new set of commandments for the four-legged friends of the Cathedral Church of St. John the Divine in New York.  He designed the signs using his identity for the institution.

Paula Scher revisited her classic identity for Jazz at Lincoln Center, streamlining the original wordmark and expanding it into a new custom typeface called Jelly Roll.

Pentagram

Photo of Poetry path for Alice Oswald

Pentagram (New York and worldwide) Partner Harry Pearce and his team collaborated with poet Alice Oswald and fabrication specialists Millimetre to install a poetry path in the form of 160 meters of steel typography in Kew Bridge West (London), a new property on the original site of the Grand Junction Waterworks.

Pentagram

Photo of WalkNYC pedestrian wayfinding

Pentagram (worldwide), working with the consortium PentaCityGroup and the New York City Department of Transportation, helped design the graphic language for WalkNYC, a new system of pedestrian wayfinding.

DJ Stout and his team at Pentagram Austin developed a new name and identity for The Contemporary Austin, formerly known as AMOA-Arthouse.

Pentagram

Photo of identity for Luminato Festival in Toronto

Pentagram (worldwide) helped launch the 2013 Luminato Festival in Toronto with a colorful new identity designed by Michael Bierut and team.

In honor of its 40th anniversary, Pentagram was invited to present an exhibition at the 7th Ningbo International Design Biennial in Ningbo, China. Conceived and designed by Natasha Jen and her team, Pentagram Remixed puts a new spin on their portfolio.

Pentagram

Photo of signage on New York City beaches

Pentagram (worldwide) partner Paul Scher designed a new program of signage and environmental graphics for New York City’s beaches, which reopened recently following the devastation of Hurricane Sandy. Paula also designed her 19th season campaign for Shakespeare in the Park, this year featuring The Comedy of Errors and Love’s Labour Lost.

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