Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

The Public Theater Renovation

Merit Award 2014

In Fall 2012, the Public Theater opened a major revitalization of its New York home in the former Astor Library, a historic 1854 landmark located on Lafayette Street in East Village. Designed by Ennead Architects, the revitalization is the Public’s first significant upgrade since it opened in the space in 1967. It features a redesigned entry, expanded lobby, and restoration of the façade that adds a canopy and moves the building’s steps back onto the sidewalk.

Pentagram

A Beautiful Way to Go Exhibit

Merit 2014
A Beautiful Way to Go Exhibit

A Beautiful Way to Go: New York’s Green-Wood Cemetery commemorates the 175th anniversary of Green-Wood Cemetery in Brooklyn. Predating both Central Park and Prospect Park, the national historic landmark was one of the most important landscapes of the 19th Century, ultimately influencing the rise of public parks and green space in the U.S.

Pentagram

Museum of the City of New York Rebranding

Honor Award 2014
Museum of the City of New York Rebranding

As part of a major renovation of the Museum of the City of New York, Cooper Joseph Studio was tasked with enlivening the core areas of the building. The goal was to infuse the key public spaces with soul and a feeling of engagement. Focusing on the rotunda, entry, and second-floor central open space, Cooper Joseph's intent was to create a bold, unified experience that would draw visitors up the circular stair to the galleries and provide a place to gather and enjoy while visiting the Museum of the City of New York.

Cooper Joseph Studio

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