Pentagram

Pentagram is an award winning New York Design Firm. Partners of Pentagram who are involved in Experiential Graphic Design include, Michael Bierut, Paula Scher, Natasha Jen and Michael Gerricke.

'What Counts'

Finalist 2020
'What Counts'

Who We Are: Visualizing NYC By the Numbers is a new exhibition at the Museum of the City of New York that explores and highlights the importance of the upcoming 2020 Census. The exhibition focuses on the historical legacy of census taking and features contemporary artistic responses to concepts of counting, government appropriation, and individual versus collective identity.

Virtual Tour :The New York City High Line Reopening and Adapting, Paula Scher

Paula Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co.

New Victory Theater

Finalist 2020
New Victory Theater

The New Victory Theater is New York’s first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.

The centerpiece is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment. Pentagram collaborated on the project with the architecture firm H3, which is working with the theater to reconceive its lobby space to better engage audiences.

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