Paula Scher

Pentagram

Photo of New York City street parking signage

Pentagram (New York), working with the New York City Department of Transportation, has created a new, simplified design for the city’s street parking signage that is more easily understood and may result in fewer parking tickets for New Yorkers.

Eddie Opara and his team kicked off the year in color with the new Pantone 2013 Calendar, which recontextualizes the familiar PMS chips into colorful “digitized” images for each month.

Pentagram

Pentagram (New York) announced that a team led by Paula Scher designed the identity for the 2012 Sundance Film Festival. “Look Again” is the theme of this year’s festival, and the graphics splice together fragmented typography and images to suggest a shift in perception.

Brooklyn Museum of Art

Honor Award
Brooklyn Museum of Art, Pentagram

Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.

Pentagram

Children's Museum of Pittsburgh

Honor Award
Children's Museum of Pittsburgh, Pentagram

Since 1991, the museum has been housed in the landmark Old Post Office building in Pittsburgh's Allegheny Square section. In 2000, the museum commissioned an expansion that would link the Post Office with the neighboring, vacant Buhl Planetarium. The new expansion has bridged the two buildings with a three-story structure that provides a new entrance and additional exhibit space.

Pentagram

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

Pentagram

Grey Group

Merit Award
Grey Group, Pentagram

A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.

Pentagram Design

The High Line Signage

Honor Award
The High Line Signage, Friends of the High Line, Pentagram Design

Originally built for freight trains in the 1930s, the High Line is an elevated rail structure on Manhattan’s West Side that has been turned into the city’s most popular new park. The structure was saved from demolition by Friends of the High Line, a community-based non-profit organization that advocated for the preservation and reuse of the structure as a pedestrian promenade. In 2011, Phase 2, from West 20th Street to West 30th Street, was opened to the public. The first section, from Gansevoort Street to West 20th Street, was opened in 2009.

Pentagram Design

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