Paula Scher

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Design intervention in the wake of a natural disaster can be a tricky proposition. Emotions run high. Resources are scarce. Environmental restoration seems insurmountable. Efforts to rebuild, though admirable, can be fragmented, unorganized, and politically charged. It’s hard to know where to start.

The Public Theater Renovation

Merit Award 2014

In Fall 2012, the Public Theater opened a major revitalization of its New York home in the former Astor Library, a historic 1854 landmark located on Lafayette Street in East Village. Designed by Ennead Architects, the revitalization is the Public’s first significant upgrade since it opened in the space in 1967. It features a redesigned entry, expanded lobby, and restoration of the façade that adds a canopy and moves the building’s steps back onto the sidewalk.

Pentagram

Pentagram - The Printing House

Pentagram (worldwide)’s Luke Hayman and Emily Oberman design a brand identity and marketing campaign for the luxury residences at The Printing House in New York that use graphics inspired by the building’s heritage as a printing factory.

The Natural Areas Conservancy, an affiliate of NYC Parks, introduces a new identity by Paula Scher, Pentagram, that uses photographs taken by Joel Meyerowitz to highlight the beauty of the wilderness the organization is trying to preserve.

Pentagram

Photo of Poetry path for Alice Oswald

Pentagram (New York and worldwide) Partner Harry Pearce and his team collaborated with poet Alice Oswald and fabrication specialists Millimetre to install a poetry path in the form of 160 meters of steel typography in Kew Bridge West (London), a new property on the original site of the Grand Junction Waterworks.

Pentagram

Photo of WalkNYC pedestrian wayfinding

Pentagram (worldwide), working with the consortium PentaCityGroup and the New York City Department of Transportation, helped design the graphic language for WalkNYC, a new system of pedestrian wayfinding.

DJ Stout and his team at Pentagram Austin developed a new name and identity for The Contemporary Austin, formerly known as AMOA-Arthouse.

Pentagram

Photo of identity for Luminato Festival in Toronto

Pentagram (worldwide) helped launch the 2013 Luminato Festival in Toronto with a colorful new identity designed by Michael Bierut and team.

In honor of its 40th anniversary, Pentagram was invited to present an exhibition at the 7th Ningbo International Design Biennial in Ningbo, China. Conceived and designed by Natasha Jen and her team, Pentagram Remixed puts a new spin on their portfolio.

Pentagram

Photo of signage on New York City beaches

Pentagram (worldwide) partner Paul Scher designed a new program of signage and environmental graphics for New York City’s beaches, which reopened recently following the devastation of Hurricane Sandy. Paula also designed her 19th season campaign for Shakespeare in the Park, this year featuring The Comedy of Errors and Love’s Labour Lost.

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