OpenEye Global

Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

Clear Goals + Audience Empathy + Awesome Technology

Photograph of Chris Whalen and John Morena, OpenEye Global

“The possibilities are kind of endless. I don’t know how else to say it.”

Chris Whalen is the Creative Director at OpenEye Global, a firm specializing in digital experience design in retail spaces.  He’s very enthusiastic about the future of user interactions with digital screens and signage, and is a perpetual learner alongside collaborator John Morena, an expert in motion graphics, animation and video.

John Morena

John Morena is an award-winning, multi-faceted Animation Director with over 15 years experience.  Being hands-on in every facet of animation production, John Morena has produced, directed, animated & designed work for the New York Yankees, CBS, Atlantic Records, Crayola, Pandora, Madame Tussauds, Visa and the History Channel. 

John Morena has also played a major role in the creation of feature films and television shows distributed through LionsGate.

John Morena
New York, NY

Chris Whalen

Director of Creative Operations

Chris Whalen is a strategic, multidisciplinary designer / writer & art director with an eye for innovation and pixel perfection. Chris has worked with clients such as Santander Bank, Philadelphia Eagles, Madame Tussauds, Nordstrom and Westfield, to name a few.

Chris Whalen, DIrector of Creative Operations, OpenEye Global
OpenEye Global
New York, NY

Brian Dyches: The State of Customer Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

CX and You: Unlock the Power!

Innovating Customer Experience at Retail

With his 25-year career spent in store planning and retail architecture, Brian Dyches is an authority on global retail design, marketing, and customer experience. As a headliner at SEGD's CX Workshop March 10 at the Digital Signage Expo in Las Vegas, he'll cover trends, innovations, and opportunities for designers, technology experts, and brand marketing professionals to harness the power of digital technology.

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