Hundreds of thousands of people visit Times Square every day, taking photos of themselves in one of the greatest landmarks in the world. And countless numbers of people come to New York to become famous and leave their mark. With those insights, American Eagle Outfitters created a one-of-a-kind experience for customers at their flagship store in Times Square. They asked R/GA to create an engaging retail experience that would be unique in the Times Square environment and specific to their audience.
Times Square is viewed as the most dynamic urban place in the world, but fundamentally it is a collection of individual buildings with sign “spectaculars” applied to their surfaces. The design of the American Eagle Outfitters Times Square project turns this traditional notion of a "spectacular" on its head.
While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.
The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.
A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.
WNYC New York Public Radio is America’s most listened-to public radio station, reaching more than a million listeners each week. WNYC FM and AM are New York’s premier public radio stations, broadcasting programs ranging from National Public Radio and Public Radio International to award-winning local programming.
Object Factory: The Art of Industrial Ceramics is a group show of modern porcelain design and artwork. The 200 pieces of inventive, highly varied objects are items of everyday use that have been artistically re-thought and manipulated.
Garbage cans are often the center of pollution on an individual level. By implementing unexpected display approaches in particular public contexts, this set of three installations sought to heighten viewer awareness of this often-overlooked functional object and draw attention to issues of both individual and society-wide consumption and pollution.
Sarah M. Kirchoff (MFA candidate, project manager)
Klaus Moje is one of the fathers of the modern glass movement, having invented a technique for fusing colored glass into forms. An exhibition at New York’s Museum of Arts and Design featured his work in a strict chronological sequence of 64 pieces ranging from small vases to large-scale wall-mounted works.
An extremely limited exhibition budget ($22,000, or $10/sq. ft.) and short (five-day) installation period demanded that the exhibit be fabricated off site and brought to the museum in pieces sized to fit the elevators.
Just west of the tip of lower Manhattan and at the confluence of the Hudson River and the Atlantic Ocean, Liberty State Park played many roles in the events of September 11 and its aftermath. During the attacks, Jersey City residents and office workers gathered on the shore, witnessing the burning and collapse of the towers. Soon after, dozens of private, commercial, and Coast Guard boats shuttled evacuees from lower Manhattan to the docks at the park in the largest boatlift ever undertaken.
Originally built for freight trains in the 1930s, the High Line is an elevated rail structure on Manhattan’s West Side that has been turned into the city’s most popular new park. The structure was saved from demolition by Friends of the High Line, a community-based non-profit organization that advocated for the preservation and reuse of the structure as a pedestrian promenade. In 2011, Phase 2, from West 20th Street to West 30th Street, was opened to the public. The first section, from Gansevoort Street to West 20th Street, was opened in 2009.