For a commission, DropShop manages the customer experience around an eBay auction, from photography through shipping. The overall objective is a retail presence that communicates the startup company's function and identity, while making a strong dramatic statement. All aspects of the design program, including website, architecture, corporate identity, etc., work holistically to establish a strong brand. The identity, graphics, and color palette are simple, clear, and bright. This communicates a friendly, non-intimidating, yet compelling message.
Dynamap reveals three layers of imagery - street grid, neighborhood delineations, and subway map - depending on how the map is viewed. By changing the angle of viewing, three different thematic layers can be seen. It is lightweight, flexible, durable, and contains no electronics. Maps of urban areas are continually referenced and generally contain an overwhelming amount of data, rendering them difficult to use. This map supports wayfinding in areas where complicated spatial relationships exist.
The Robin Hood Foundation initiated an effort to remodel or create ten new libraries in New York City public elementary schools with money raised from corporate donors. In 2004, the foundation continued the program with a second cohort of 21 new libraries in neglected schools throughout the five boroughs. The designers named the project The L!brary Initiative and designed a simple, flexible identity based on the wordmark.
This exhibition celebrated the long and varied career of the late US Senator Daniel Patrick Moynihan. Senator Moynihan was an outspoken advocate of public architecture and urban planning. The museum organized the show as a tribute to the "Senator of Design."
This is the most comprehensive exhibition ever presented on the ancient city of Petra, located in modern-day Jordan. It features approximately 200 artifacts, including architectural fragments and sculptures, ceramics, and decorative stuccowork. The challenge for this show was to evoke a powerful site without literally recreating it.
In 2004, the Robert F. Wagner School of Public Service moved from a vintage Georgian building on Washington Square Park to a loft in the Puck Building in Soho. Collaborating with project architects Suben/Dougherty Partnership, Pentagram created environmental graphics that integrate the school's mission with its unique building. The interior circulation is grid-like and reminiscent of city streets. The designers created an identity and visual language for the school's printed promotions, and extended this to the environmental graphics for the school.
This plan creates a renewed sense of place as the neighborhood rebuilds, pays homage to Downtown's importance to the beginning of the city's history, and looks confidently toward its bright future.
This exhibit is an educational collaboration between SEGD and AIGA, inviting visitors to experience dimensions of communications and information, wayfinding and signs, identity and environments, and interpretive exhibits and retail.
The designers created an interior that seamlessly communicates Bloomberg's product brand and services – date, news, and information – to employees, clients, and visitors.
This exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results.
Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice. The architectural transformation of 340 Madison, a recently redeveloped and redefined Midtown Manhattan office building, is also integrated into the exhibit.
