New York

NY & NJ Airports

Honor Award
NY & NJ Airports, Port Authority of New York and New Jersey, Bureau Mijksenaar, Chermayeff & Geismar

Wayfinding System for New York and New Jersey Airports. The three airports of John F. Kennedy, Newark Liberty, and LaGuardia operate separately, as do all individual terminals.

Bureau Mijksenaar, Chermayeff & Geismar (initial programming and implementation for Terminal 4)

Einstein

Merit Award
Einstein, American Museum of Natural History

The goal of this exhibition is simple yet incredibly ambitious: to give visitors a sense of Einstein's revolutionary ideas. Einstein described phenomena – travel close to the speed of light, time as the fourth dimension – that cannot be represented accurately as three-dimensional exhibit elements. These concepts, however, can be explained through text, graphics, and media. Typography, color, and line drawings link and harmonize different sections.

American Museum of Natural History

MoMA QNS

Merit Award
MoMA QNS, Cooper, Robertson & Partners, Two Twelve Associates, Base Design, Michael Maltzan Architecture

The exterior and interior signage express a dynamic, creative spirit unique to the building's urban site and temporary function. Supergraphics painted on rooftop fixtures and on the building façade communicate a visual identity consistent with MoMA's home building in Manhattan. The large-scale logos make it easy for the visitor to locate MoMA QNS in the cityscape from a distance, especially important since Queens is not a traditional tourist destination, and most visitors approach via elevated subway train.

Two Twelve Associates, Base Design, Michael Maltzan Architecture

Penn South

Merit Award
Penn South, Mutual Redevelopment Houses, Poulin + Morris

Penn South is a large-scale residential complex located on ten square blocks in Manhattan's Chelsea district. Originally constructed in the 1950s, the complex underwent major building and landscape renovations in 2002. While improvements were made to infrastructure, sidewalks, landscaping, and lighting, the owners recognized the need for a new wayfinding program to help residents and visitors navigate this urban campus. Responding to the client's request, Poulin + Morris designed a comprehensive sign program unifying all of the various structures and outdoor common spaces.

Poulin + Morris

Reuters at 3 Times Square

Merit Award
Reuters at 3 Times Square, Reuters North America, Instinet Corporation, ESI Design

This exterior signage system is one of the largest and most technically sophisticated signs in the world. Covering more than 7,000 square feet and spanning 22 stories, the sign is an integrated system of thirteen LED panels that not only grabs the attention of passersby, but also effectively communicates what Reuters does and why it's important. The sign symbolizes how Reuters gathers, processes, and displays information to the public. Raw data flows down the sign and into the building as processed information flows out of the building and up the sign.

ESI Design

Self-Illuminated Street Sign

Merit Award
Self-Illuminated Street Sign, 34th Street Partnership

Standard street signs are small and difficult to read at a distance for pedestrians, bus riders, and car drivers – particularly after dark. To solve this problem, 34th Street Partnership designed, developed, and installed 200 self-illuminated street signs. The unique lighting system was based on LED technology; the background color for the sign ensures that the diodes within the frame of the sign light up the white font areas and not the background.

34th Street Partnership

7 World Trade Center

Merit Award
7 World Trade Center, Silverstein Properties, Pentagram

The rebirth of 7 World Trade Center was significant to Lower Manhattan in many ways. The original building was destroyed on September 11, 2001, and the new 52-story building is the first permanent structure to rise from the World Trade Center site. It was also the first LEED skyscraper in New York and was awarded the U.S. Green Building Council's LEED Gold status.

Pentagram

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