New York

Scandinavia House

Merit Award
Scandinavia House, Polshek Partnership, Poulin + Morris

Scandinavia House is the new permanent home for the American-Scandinavian Foundation, a non-profit organization dedicated to promoting an educational and cultural exchange between the United States and Denmark, Finland, Iceland, Norway, and Sweden. Their Park Avenue building also houses a children's learning center, gallery, café, gift stop, and administrative offices.

Poulin + Morris

Target Boat

Jury Award
Target Boat, Random Productions

What to do during the holidays – if you are a retailer without a location in New York City? Rent one. Mega-retailer Target rented a large tourist cruise ship and located it on the West Side at Chelsea Piers on the Hudson River.

Creating a hip and fun Target shopper's experience within a smaller than typical space came with many challenges: traffic flow, wayfinding, and expediting the shopping experience without rushing anyone, to name a few.

Random Productions

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

Pentagram

Temporary WTC Path Station

Honor Award
Temporary WTC Path Station, The Port Authority of New York and New Jersey, Pentagram

Pentagram created a comprehensive program of wayfinding and environmental graphics for the temporary PATH station at the former site of the World Trade Center. The station is designed as a stopgap until the new transportation center is completed in 2008. Because the station was deliberately designed to be temporary, the architecture is expeditious, open-air, and impermanent. The building is not air conditioned or heated, and looks directly into the Ground Zero site.

Pentagram

Wave Hill

Honor Award
Wave Hill, Pentagram

Wave Hill is a public garden and cultural center in the Bronx dedicated to exploring the interaction between people and the natural environment. Pentagram created a logotype consisting of the intertwined letters W and H. The new identity includes four versions of the Wave Hill logo in a palette of seasonal colors that are used in the center's printed promotions and newsletters. The logo is placed at the lower edge of all applications like a plant growing from the ground. The intimately scaled garden affords spectacular views of the Hudson River and the New Jersey Palisades.

Pentagram

DropShop

Merit Award
DropShop, Michael Sheldon and Jim Shea, Gensler

For a commission, DropShop manages the customer experience around an eBay auction, from photography through shipping. The overall objective is a retail presence that communicates the startup company's function and identity, while making a strong dramatic statement. All aspects of the design program, including website, architecture, corporate identity, etc., work holistically to establish a strong brand. The identity, graphics, and color palette are simple, clear, and bright. This communicates a friendly, non-intimidating, yet compelling message.

Gensler

Dynamap: Manhattan

Merit Award
Dynamap: Manhattan, Urban Mapping LLC

Dynamap reveals three layers of imagery - street grid, neighborhood delineations, and subway map - depending on how the map is viewed. By changing the angle of viewing, three different thematic layers can be seen. It is lightweight, flexible, durable, and contains no electronics. Maps of urban areas are continually referenced and generally contain an overwhelming amount of data, rendering them difficult to use. This map supports wayfinding in areas where complicated spatial relationships exist.

Urban Mapping LLC

The L!BRARY Initiative

Merit Award
The L!BRARY Initiative, The Robin Hood Foundation, Pentagram

The Robin Hood Foundation initiated an effort to remodel or create ten new libraries in New York City public elementary schools with money raised from corporate donors. In 2004, the foundation continued the program with a second cohort of 21 new libraries in neglected schools throughout the five boroughs. The designers named the project The L!brary Initiative and designed a simple, flexible identity based on the wordmark.

Pentagram

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