"Uniquely Grand, Totally Central" is the slogan for the newly renovated Grand Central Terminal. A crossroads for New Yorkers and visitors alike, the terminal is a major public transportation juncture, a renowned New York landmark and a successful retail destination. Two Twelve created two wayfinding maps for this grand space. With the retail directory, the challenge was to design a map that would highlight all of the Terminal's special features and its rich history.
Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.
This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers "From Pompeii to Pop Art." The theme references one of Michael Graves' decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the "experience" of attending the event. The intention was to create more than a static museum show.
With Michael Jordan, restaurateurs Peter and Penny Glazier opened a new restaurant overlooking the main concourse at Grand Central Terminal. A series of screen walls define different areas and mediate between the scale of the terminal and that of the restaurant. A tall curved, wood wall, crowned with a dramatically lit metal leaf cornice, is inspired by the Beaux Arts design of the terminal, and separates the large dining room from a smaller private dining area.
The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.
This store design transmits the culture of Steuben through its appearance and educational videos, making it more accessible and creating a framework for continuing change. The designers changed the relationship between the object and the customer, inviting people to congregate around the circular display tables and experience the glass intimately, thus creating a museum-like educational experience in a retail environment. Flooded with outdoor light, the character of the room changes with each passing cloud.
This project challenged the designer to bring the diverse elements of a large corporate entity into focus by unifying stories of the science and industry of glassmaking with the museum's ongoing traditions of glass collecting and community involvement. The Glass Museum provides the broadest and most accessible history and experience on the subject in the world.
In this comprehensive exhibition, natural specimens paired with cultural objects offer visitors a global view of the many aspects of pearls, the mollusks that produce them, and the cultures that have long prized them. Circular alcoves, grouped around a central core, each explore a particular theme, such as marine pearls or pearls in history. Visitors can move from the center in any direction to build information, layer by layer, like the form of a pearl itself.