AMTRAK's Acela Specialty Station Signage Program. The Acela signage breaks new ground in the branding arena. Rather than being logotype-driven, the program derives its branding strength from its sculptural forms.
In celebration of the genius of Charles M. Schulz, familiar characters Charlie Brown, Snoopy, Lucy, and Linus step into the third dimension, leading children and families on a fun journey through childhood trials and tribulations. A retrospective gallery of comic strips chronicle five decades of Schulz's work on panels that incorporate display cases of vintage Peanuts memorabilia. The design team faced the challenge of creating a highly interactive, three-dimensional world from a two-dimensional comic strip.
Children's Museum of Manhattan Exhibitions Department
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.
Linking the planetarium and the museum intellectually and architecturally while creating a seamless integration of the subject with its architecture was the design intent at the Rose Center for Earth and Space. The exhibit takes visitors on journeys through time, size, formation, and evolution, inspiring awe and the desire to learn more about the cosmos. The collaborative design process engaged architects, scientists, and educators with the design team to enrich the experience and generate special insights that are reflected the interpretive program.
Ralph Appelbaum has 25 years of involvement in every facet of museum and exhibition design. His renowned work for the United States Holocaust Memorial Museum and the American Museum of Natural History has won every major design award, and he has served as an advisor to foundations, philanthropies, and heads of state around the world.
"The Genomic Age" is a fictitious outdoor exhibition in New York City's Union Square Park, open to the general public; the exhibition focuses on the social impact of genetic research, making scientific research in the field accessible and understandable to people of every age group. The exhibition is divided into five categories: Gene Therapy & Medical Treatments, Our Genetic Identity: The Human Genome, Genetic Research: Laboratory Technologies, Reshaping our Environment: Genetically Modified Organisms, and Our Future: Ethics & Predictions.
The challenge was to make a compelling exhibit – fifty of the best books and fifty of the best covers – appealing to AIGA members who had seen many of these exhibits in the past.
Chermayeff & Geismar chose a very simple color palette – white, black, gray, and orange – and tried to make single large design moves using as much space as possible. The books themselves do the communicating; visitors can pick up each item on display and there are plenty of well-designed captions to answer questions.
The purpose of Rewarding Lives, featuring more than 80 portraits by Annie Lebowitz, was to bring an uplifting, memorable experience to the lobby of the newly re-opened American Express Headquarters in the World Financial Center, which was nearly destroyed on September 11. Part of the challenge was to fulfill the responsibility artists have after tragedy. Everything about this experiential brandscape is unique. The Moderns insisted on using honest, pure, simple materials throughout the space.