New York

JetBlue Terminal T5

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.

SEGD NY Chapter Extends Their Gratitude

NY Holidays Banner

The SEGD NY Chapter wants to extend their gratitude to the NY community for their support, participation and enthusiasm during our first year as co-chairs
for the New York Chapter. We would also like to thank our SEGD New York 2013 Chapter Sponsor, Designtex, for continued support throughout the year, and
Design Communications and CREO Industrial Arts for their support with events this year.

All the best,
Anna, Anthony and Rachel

2012 SEGD Academic Summit

2012 SEGD Academic Summit New York

2012 SEGD Academic Summit
New York

Academic Summit PDF can be downloaded below

Agenda

9:00

Welcome by FIT

Brenda Cowan, Department Chair
Mary Davis, Dean, School of Graduate Studies

Summit/SEGD Overview

Today’s Program, SEGD Promo Video, Education Initiatives, Resources, Communication + Place Journal update
Oscar Fernandez, Academic Committee Chair

9:20
Working with Industry

Case Study: Undergraduate Senior Exhibition with Mattel
Brenda Cowan, Craig Berger, 

The Museum at Bethel Woods

Photo of the interior of the Museum at Bethel Woods

Down to Yasgur’s Farm

The Museum at Bethel Woods takes a look back at Woodstock and the peace, love, and rock n’ roll era that made it possible.

The rolling hillsides surrounding Route 17B in rural Sullivan County, New York, don’t appear much changed since 1969, when 400,000 young people gathered at Max Yasgur’s 600-acre farm to hear songs about Vietnam and social inequality.

Interactive Architecture

Beijing Aquatic Center

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

The year was 1969. In what he called an “Unwarranted Apology” for the discipline, architectural theorist Reyner Banham argued that while technological advances have often dictated innovation, architecture has often been late to adapt. His revelation, so obvious today by 21st century standards, was that mechanical engineering and architectural design cannot be separated.

Glass Artistry

Glass Artistry

Both palette and canvas, glass is infinitely mutable and eloquently transmissive. The seduction is powerful.

It is impossible to separate glass from light. It simply does not exist without light behind, below, before, above, or through it. It is that intrinsic relationship that draws designers and artists to choose glass as their medium. And as technology continually refines manufacturing techniques and lighting options, the possibilities inherent in glass are virtually limitless.

The New York Times Building Facade

Making Headlines

At the Renzo Piano-designed New York Times Building, Pentagram melds signage, architecture, and brand identity for Times Squares’ founding tenant.

When Pentagram was brought on to conceive the façade identity for The New York Times Building, it was obvious that signage should be integrated with the building’s innovative brise soleil, a curtain wall of white ceramic rods designed to control light and heat intake.

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