This exhibit is an educational collaboration between SEGD and AIGA, inviting visitors to experience dimensions of communications and information, wayfinding and signs, identity and environments, and interpretive exhibits and retail.
This exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results.
Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice. The architectural transformation of 340 Madison, a recently redeveloped and redefined Midtown Manhattan office building, is also integrated into the exhibit.
How does one use a structural form to display a singular idea and express it in multiple ways? Eureka! A simple, illuminating light bulb reminds us that each design starts with an idea. This exhibition celebrates the best designs of 2005; producing the event took the creativity of a team that understands inspiration.
The exhibit design refers to the Victorian context of Darwin's work, with dark wood and brass cases, while incorporating a contemporary perspective. It moves back and forth from an ordered rectilinear world with decorous Victorian detail, for the sections focusing on Darwin's life, to curving organic shapes in the areas where discovery and science prevail. The section on the Beagle voyage is organized into little islands of content, and the pathway through the exhibit is evocative of the circuitous voyage itself.
Eat and Be Eaten began as an exhibition when Liberty Science Center needed to keep its live animal collection while its main building was closed for expansion. It would be on display for two years in temporary space and then move back to the main building upon completion of the renovation. It was designed as a modular system of durable hexagonal structures that could easily be reconfigured and expanded.
Rallye BMW had outgrown its existing cramped, outdated space and was in jeopardy of losing its BMW franchise. In addition to needing a larger and newer facility, Rallye wanted to create a destination for new and existing clients, as well as a place where staff would be proud to work. The result is a 92,000-sq.-ft. state-of-the-art facility worthy of its clients, its employees, and the BMW brand.
This extensive survey of current, officially sanctioned, non-verbal communication systems includes 4,811 images in categories such as U.S. and foreign road signs, transportation, recreational and hospitality symbol sign systems, ALS, Braille, safety, electronic and mechanical labeling, and meteorological symbols.
Mounted at the Center for Architecture, this exhibition focuses on eight projects in New York by six contemporary location photographers in the Esto collaborative. Over 100 images are projected, slideshow-style, onto a screen-sized blank space that has been knocked out of the exhibition's title. In keeping with the travelogue theme, commentary from the participating photographers and architects appears on the walls. The projects are numbered and keyed to the quotes and a small map of the metropolitan area.
The Museum of Arts and Design in New York collects and presents contemporary and historic innovations in craft, art, and design. The museum opened its new home at Two Columbus Circle in September 2008. As part of the museum's relocation, MAD commissioned Pentagram to create static and dynamic interior and exterior signage and wayfinding as well as a suite of interactive interpretive media for the galleries.