This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers "From Pompeii to Pop Art." The theme references one of Michael Graves' decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the "experience" of attending the event. The intention was to create more than a static museum show.
With Michael Jordan, restaurateurs Peter and Penny Glazier opened a new restaurant overlooking the main concourse at Grand Central Terminal. A series of screen walls define different areas and mediate between the scale of the terminal and that of the restaurant. A tall curved, wood wall, crowned with a dramatically lit metal leaf cornice, is inspired by the Beaux Arts design of the terminal, and separates the large dining room from a smaller private dining area.
The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.
This store design transmits the culture of Steuben through its appearance and educational videos, making it more accessible and creating a framework for continuing change. The designers changed the relationship between the object and the customer, inviting people to congregate around the circular display tables and experience the glass intimately, thus creating a museum-like educational experience in a retail environment. Flooded with outdoor light, the character of the room changes with each passing cloud.
This project challenged the designer to bring the diverse elements of a large corporate entity into focus by unifying stories of the science and industry of glassmaking with the museum's ongoing traditions of glass collecting and community involvement. The Glass Museum provides the broadest and most accessible history and experience on the subject in the world.
In this comprehensive exhibition, natural specimens paired with cultural objects offer visitors a global view of the many aspects of pearls, the mollusks that produce them, and the cultures that have long prized them. Circular alcoves, grouped around a central core, each explore a particular theme, such as marine pearls or pearls in history. Visitors can move from the center in any direction to build information, layer by layer, like the form of a pearl itself.
Pentagram was commissioned by the American Folk Art Museum to develop a new institutional identity and environmental graphics for their new building on West 53rd Street. The building is built out of a rich, minimal/modern combination of materials including tombasil, concrete, wood, and terrazzo, each treated in a way to bring out the natural color and texture of the material. The above ground floors total about 5000 square feet, so signage needs were mainly donor acknowledgement and floor and room identification.
ING Direct, an Internet division of the Dutch banking and insurance conglomerate ING Group, desired to build cafés that could attract both new customers as well as serve existing ones. As an on-line bank, the café would satisfy the need for a "bricks-and-mortar" consumer street presence. The cafes would draw existing and potential customers into an upbeat space where individuals could learn about the company and access their account information.
The stage is set up to resemble a run-down, neglected old-time movie palace, a tribute to "B" movies of the fifties, complete with dilapidated theater seats, an art deco chandelier and a richly sculpted proscenium arch. The proscenium splits apart, collapses, and tracks off left and right; the movie seats flip upside down and disappear, and the scrim is pulled down to reveal a distorted metal grid wall in front of the onstage band.
This memorial is meant to capture a moment from the morning of September 11, a day that stands strongly in everyone's mind. The beginning of the memorial, essentially "ground zero," was designed so visitors walk through a path of destruction. Obstacles in their way will be life-size sculptures of people running from the towers and helping others, demolished vehicles, fire trucks, and other emergency vehicles. There will also be briefcases, cell phones, facemasks, and paper scattered on the ground.