New York

German Expressionism: The Graphic Impulse

Merit Award
German Expressionism: The Graphic Impulse, MoMA, MoMA Department of Advertising and Graphic Design

German Expressionism: The Graphic Impulse was an exhibition of more than 250 prints, drawings, paintings, sculptures, illustrated books, and periodicals drawn from MoMA’s collection of 3,000 pieces from this period. The vast amount of work inspired the idea of transforming the galleries into a time capsule of sorts—prompting visitors to feel as if they were walking into a cumulative presentation of this unique movement of art’s many works.

MoMA Department of Advertising and Graphic Design

Chanel Media Installation

Jury Award
Chanel Media Installation, Chanel, Apologue

Inspired by Karl Lagerfeld’s new urban architecture and graffiti campaign, expressed in his downtown New York photographs, Chanel’s new SoHo store was wrapped with a “Wall of Light” as part of a three-day celebration of the city and the launch of the new Chanel store design in New York City.

Apologue (Los Angeles) designed a porous 140-ft.-wide by 10-ft.-high, L-shaped LED canvas and hired United Visual Artists (London) to collaborate on developing generative animations for Lagerfeld’s urban photography.

Apologue

Think

Merit Award
 Think: An Exploration Into Making The World Better, IBM, Ralph Appelbaum Associates, SYPartners, Mirada

Think: An Exploration Into Making The World Better

A cornerstone of IBM’s centennial year celebration, THINK was a multimedia exhibition that brought to life the many ways in which people are making the world work better through innovation. It was free to the public, drawing 25,000+ diverse visitors—from CEOs to school kids—in its month-long run at NYC's Lincoln Center.

Ralph Appelbaum Associates, SYPartners, Mirada

JWT Headquarters

Jury Award
JWT Headquarters, JWT/Clive Wilkinson Architects, EGG Office

JWT, the international advertising firm formerly known as J. Walter Thompson, needed a comprehensive signage and graphics program for its recently renovated headquarters in midtown Manhattan. The most notable challenge was to create an easily navigable signage system for a space that takes up five floors and includes more than 100 public spaces. The system also needed to tie in seamlessly with the design of the new space, and to create unique identities for each floor and department.

EGG Office

For A Sweet New Year

Jury Award
For A Sweet New Year, The Jewish Museum, Cooper Joseph Studio

Although store-window design is in itself a genre, an emphasis on selling merchandise often dominates the visual theme. To celebrate the Jewish New Year at The Jewish Museum in New York, the curator wanted to use the museum’s windows as a means to celebrate (and, in a way, advertise, the Jewish New Year). She requested something playful, but reflective of the educational mission of the museum and respectful of the building’s historic façade.

Cooper Joseph Studio

Barbie Play with Fashion

Merit Award
Barbie Play with Fashion Exhibit

The fourth-semester class of the Fashion Institute of Technology’s associates degree program developed the Barbie Play with Fashion exhibition as part of a design competition to create fashions, interior designs, jewelry, photos, films, and visual displays for Barbie and Ken. The partnership with Mattel Inc. was also aimed at reinvigorating the Barbie brand to reflect greater fashion and design sophistication in the toy's audience. Finalists in the competition developed their designs into a two-story, multimedia exhibition held in the lobby of FIT’s Fred P.

Fashion Institute of Technology Visual Presentation and Exhibition Design 4th semester class

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