Grand Central Terminal, the landmark Beaux Arts transportation hub in the heart of New York City, was undergoing a $175 million renovation to clean and restore the building. Envisioned to be more than a railway station, the terminal houses more than 100 new retail stores and restaurants. To create a sense of excitement and anticipation about the restoration program, Two Twelve designed a system that expresses near completion of construction and gave pedestrians a sense of what was to come.
The 11,000-square-foot Hall of Biodiversity at the American Museum of Natural History was created to celebrate life's great diversity and beauty. As well as focusing on living species, the exhibit also tells the story of mass global extinction, and how species are being lost at alarming rate through human activities. Located within a softly illuminated space are three main areas: The Spectrum of Life, the Rainforest and The Resource Center. The challenge was to explain an extensive story with different messages within a compressed space.
The Moveable Museum of the American Museum of Natural History brings interactive education to remote locations throughout the New York City area. Inside, children travel through the Gobi Desert and into a paleontologist's laboratory, all within the confines of a customized Winnebago. Every educational opportunity has been maximized through design. Exterior graphics include actual-size dinosaur renderings (allowing children to measure themselves against their favorite Jurassic creature). Simple interactives are combined with high-tech activities to engage varying ages and skill-levels.
The Endurance: Shackleton's Legendary Antarctic Expedition
The Endurance: Shackleton's Legendary Antarctic Expedition was the most comprehensive presentation ever mounted to describe the epic story of the 1914 expedition led by Sir Ernest Shackleton on the ship Endurance.
In pursuit of its goal to achieve a stronger worldwide awareness of the Ducati brand, the company decided to create a street-level presence in urban centers around the world. The principal objective of the showroom is to create a retail environment that displays the Ducati motorcycle to its best advantage, reinforces the distinctive Ducati brand and captures the dynamic essence of the motorcycle. The design concept, strongly industrial and minimalist in nature, is based on the perception of the motorcycle as an elegant, highly engineered machine.