Ralph Appelbaum has 25 years of involvement in every facet of museum and exhibition design. His renowned work for the United States Holocaust Memorial Museum and the American Museum of Natural History has won every major design award, and he has served as an advisor to foundations, philanthropies, and heads of state around the world.
"The Genomic Age" is a fictitious outdoor exhibition in New York City's Union Square Park, open to the general public; the exhibition focuses on the social impact of genetic research, making scientific research in the field accessible and understandable to people of every age group. The exhibition is divided into five categories: Gene Therapy & Medical Treatments, Our Genetic Identity: The Human Genome, Genetic Research: Laboratory Technologies, Reshaping our Environment: Genetically Modified Organisms, and Our Future: Ethics & Predictions.
The challenge was to make a compelling exhibit – fifty of the best books and fifty of the best covers – appealing to AIGA members who had seen many of these exhibits in the past.
Chermayeff & Geismar chose a very simple color palette – white, black, gray, and orange – and tried to make single large design moves using as much space as possible. The books themselves do the communicating; visitors can pick up each item on display and there are plenty of well-designed captions to answer questions.
The purpose of Rewarding Lives, featuring more than 80 portraits by Annie Lebowitz, was to bring an uplifting, memorable experience to the lobby of the newly re-opened American Express Headquarters in the World Financial Center, which was nearly destroyed on September 11. Part of the challenge was to fulfill the responsibility artists have after tragedy. Everything about this experiential brandscape is unique. The Moderns insisted on using honest, pure, simple materials throughout the space.
This project celebrates the 150th birthday of Antoni Gaudi's birthday by creating a sign system for Spain's capital of Barcelona. The image of Spain is one of vibrant passion, expressed through the architecture and seen through Gaudi's work.
The goal of this exhibition is simple yet incredibly ambitious: to give visitors a sense of Einstein's revolutionary ideas. Einstein described phenomena – travel close to the speed of light, time as the fourth dimension – that cannot be represented accurately as three-dimensional exhibit elements. These concepts, however, can be explained through text, graphics, and media. Typography, color, and line drawings link and harmonize different sections.
The exterior and interior signage express a dynamic, creative spirit unique to the building's urban site and temporary function. Supergraphics painted on rooftop fixtures and on the building façade communicate a visual identity consistent with MoMA's home building in Manhattan. The large-scale logos make it easy for the visitor to locate MoMA QNS in the cityscape from a distance, especially important since Queens is not a traditional tourist destination, and most visitors approach via elevated subway train.
Two Twelve Associates, Base Design, Michael Maltzan Architecture