"The Genomic Age" is a fictitious outdoor exhibition in New York City's Union Square Park, open to the general public; the exhibition focuses on the social impact of genetic research, making scientific research in the field accessible and understandable to people of every age group. The exhibition is divided into five categories: Gene Therapy & Medical Treatments, Our Genetic Identity: The Human Genome, Genetic Research: Laboratory Technologies, Reshaping our Environment: Genetically Modified Organisms, and Our Future: Ethics & Predictions.
The challenge was to make a compelling exhibit – fifty of the best books and fifty of the best covers – appealing to AIGA members who had seen many of these exhibits in the past.
Chermayeff & Geismar chose a very simple color palette – white, black, gray, and orange – and tried to make single large design moves using as much space as possible. The books themselves do the communicating; visitors can pick up each item on display and there are plenty of well-designed captions to answer questions.
The purpose of Rewarding Lives, featuring more than 80 portraits by Annie Lebowitz, was to bring an uplifting, memorable experience to the lobby of the newly re-opened American Express Headquarters in the World Financial Center, which was nearly destroyed on September 11. Part of the challenge was to fulfill the responsibility artists have after tragedy. Everything about this experiential brandscape is unique. The Moderns insisted on using honest, pure, simple materials throughout the space.
This project celebrates the 150th birthday of Antoni Gaudi's birthday by creating a sign system for Spain's capital of Barcelona. The image of Spain is one of vibrant passion, expressed through the architecture and seen through Gaudi's work.
The goal of this exhibition is simple yet incredibly ambitious: to give visitors a sense of Einstein's revolutionary ideas. Einstein described phenomena – travel close to the speed of light, time as the fourth dimension – that cannot be represented accurately as three-dimensional exhibit elements. These concepts, however, can be explained through text, graphics, and media. Typography, color, and line drawings link and harmonize different sections.
The exterior and interior signage express a dynamic, creative spirit unique to the building's urban site and temporary function. Supergraphics painted on rooftop fixtures and on the building façade communicate a visual identity consistent with MoMA's home building in Manhattan. The large-scale logos make it easy for the visitor to locate MoMA QNS in the cityscape from a distance, especially important since Queens is not a traditional tourist destination, and most visitors approach via elevated subway train.
Two Twelve Associates, Base Design, Michael Maltzan Architecture
Penn South is a large-scale residential complex located on ten square blocks in Manhattan's Chelsea district. Originally constructed in the 1950s, the complex underwent major building and landscape renovations in 2002. While improvements were made to infrastructure, sidewalks, landscaping, and lighting, the owners recognized the need for a new wayfinding program to help residents and visitors navigate this urban campus. Responding to the client's request, Poulin + Morris designed a comprehensive sign program unifying all of the various structures and outdoor common spaces.
This exterior signage system is one of the largest and most technically sophisticated signs in the world. Covering more than 7,000 square feet and spanning 22 stories, the sign is an integrated system of thirteen LED panels that not only grabs the attention of passersby, but also effectively communicates what Reuters does and why it's important. The sign symbolizes how Reuters gathers, processes, and displays information to the public. Raw data flows down the sign and into the building as processed information flows out of the building and up the sign.