New York

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

Pentagram

Temporary WTC Path Station

Honor Award
Temporary WTC Path Station, The Port Authority of New York and New Jersey, Pentagram

Pentagram created a comprehensive program of wayfinding and environmental graphics for the temporary PATH station at the former site of the World Trade Center. The station is designed as a stopgap until the new transportation center is completed in 2008. Because the station was deliberately designed to be temporary, the architecture is expeditious, open-air, and impermanent. The building is not air conditioned or heated, and looks directly into the Ground Zero site.

Pentagram

Wave Hill

Honor Award
Wave Hill, Pentagram

Wave Hill is a public garden and cultural center in the Bronx dedicated to exploring the interaction between people and the natural environment. Pentagram created a logotype consisting of the intertwined letters W and H. The new identity includes four versions of the Wave Hill logo in a palette of seasonal colors that are used in the center's printed promotions and newsletters. The logo is placed at the lower edge of all applications like a plant growing from the ground. The intimately scaled garden affords spectacular views of the Hudson River and the New Jersey Palisades.

Pentagram

DropShop

Merit Award
DropShop, Michael Sheldon and Jim Shea, Gensler

For a commission, DropShop manages the customer experience around an eBay auction, from photography through shipping. The overall objective is a retail presence that communicates the startup company's function and identity, while making a strong dramatic statement. All aspects of the design program, including website, architecture, corporate identity, etc., work holistically to establish a strong brand. The identity, graphics, and color palette are simple, clear, and bright. This communicates a friendly, non-intimidating, yet compelling message.

Gensler

Dynamap: Manhattan

Merit Award
Dynamap: Manhattan, Urban Mapping LLC

Dynamap reveals three layers of imagery - street grid, neighborhood delineations, and subway map - depending on how the map is viewed. By changing the angle of viewing, three different thematic layers can be seen. It is lightweight, flexible, durable, and contains no electronics. Maps of urban areas are continually referenced and generally contain an overwhelming amount of data, rendering them difficult to use. This map supports wayfinding in areas where complicated spatial relationships exist.

Urban Mapping LLC

The L!BRARY Initiative

Merit Award
The L!BRARY Initiative, The Robin Hood Foundation, Pentagram

The Robin Hood Foundation initiated an effort to remodel or create ten new libraries in New York City public elementary schools with money raised from corporate donors. In 2004, the foundation continued the program with a second cohort of 21 new libraries in neglected schools throughout the five boroughs. The designers named the project The L!brary Initiative and designed a simple, flexible identity based on the wordmark.

Pentagram

New York's Moynihan

Merit Award
New York's Moynihan, Museum of the City of New York, Pentagram

This exhibition celebrated the long and varied career of the late US Senator Daniel Patrick Moynihan. Senator Moynihan was an outspoken advocate of public architecture and urban planning. The museum organized the show as a tribute to the "Senator of Design."

Pentagram

Petra: Lost City of Stone

Merit Award
Petra: Lost City of Stone, American Museum of Natural History, American Museum of Natural History

This is the most comprehensive exhibition ever presented on the ancient city of Petra, located in modern-day Jordan. It features approximately 200 artifacts, including architectural fragments and sculptures, ceramics, and decorative stuccowork. The challenge for this show was to evoke a powerful site without literally recreating it.

American Museum of Natural History

Robert F. Wagner Graduate School

Merit Award
Robert F. Wagner Graduate School, Pentagram

In 2004, the Robert F. Wagner School of Public Service moved from a vintage Georgian building on Washington Square Park to a loft in the Puck Building in Soho. Collaborating with project architects Suben/Dougherty Partnership, Pentagram created environmental graphics that integrate the school's mission with its unique building. The interior circulation is grid-like and reminiscent of city streets. The designers created an identity and visual language for the school's printed promotions, and extended this to the environmental graphics for the school.

Pentagram

Downtown NYC

Jury Award
Downtown NYC: A Proposal for Lower Manhattan, Cassandra Tai-Marcellini, Pratt Institute

Downtown NYC: A Proposal for Lower Manhattan

This plan creates a renewed sense of place as the neighborhood rebuilds, pays homage to Downtown's importance to the beginning of the city's history, and looks confidently toward its bright future.

Cassandra Tai-Marcellini, Pratt Institute

Pages

Subscribe to RSS - New York