New York

David Gibson

2009 SEGD Fellow and SEGD President 1991-1992

David Gibson leverages the power of design to transform people's experience of public space. With sensitivity to context and a talent for consensus building, he leads comprehensive wayfinding strategy and signage programs for leading institutions and organizations around the country.

David Gibson, Prinical Two Twelve design, New York City
Two Twelve
New York, NY

Grand Central Terminal Retail Directory Map

Merit Award
Grand Central Terminal Retail Directory Map, Metropolitan Transportation Authority, Two Twelve Harakawa

"Uniquely Grand, Totally Central" is the slogan for the newly renovated Grand Central Terminal. A crossroads for New Yorkers and visitors alike, the terminal is a major public transportation juncture, a renowned New York landmark and a successful retail destination. Two Twelve created two wayfinding maps for this grand space. With the retail directory, the challenge was to design a map that would highlight all of the Terminal's special features and its rich history.

Two Twelve Harakawa

Levi's Original Spin Store Design

Merit Award
Levi's Original Spin Store Design, Levi Strauss & Co., Morla Design

Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.

Morla Design

Michael Graves Press Event

Merit Award
Michael Graves Press Event, Target Stores, Design Guys

This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers "From Pompeii to Pop Art." The theme references one of Michael Graves' decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the "experience" of attending the event. The intention was to create more than a static museum show.

Design Guys

Michael Jordan's The Steakhouse

Merit Award
Michael Jordan's The Steakhouse, Michael Jordan/Peter & Penny Glazier, Rockwell Group

With Michael Jordan, restaurateurs Peter and Penny Glazier opened a new restaurant overlooking the main concourse at Grand Central Terminal. A series of screen walls define different areas and mediate between the scale of the terminal and that of the restaurant. A tall curved, wood wall, crowned with a dramatically lit metal leaf cornice, is inspired by the Beaux Arts design of the terminal, and separates the large dining room from a smaller private dining area.

Rockwell Group

Brooklyn Academy of Music Signage

Honor Award
Brooklyn Academy of Music Signage, Pentagram

The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.

Pentagram

New Steuben Flagship Store

Honor Award
New Steuben Flagship Store, Ralph Appelbaum Associates

This store design transmits the culture of Steuben through its appearance and educational videos, making it more accessible and creating a framework for continuing change. The designers changed the relationship between the object and the customer, inviting people to congregate around the circular display tables and experience the glass intimately, thus creating a museum-like educational experience in a retail environment. Flooded with outdoor light, the character of the room changes with each passing cloud.

Ralph Appelbaum Associates

New Corning Museum of Glass

Honor Award
New Corning Museum of Glass, Ralph Appelbaum Associates

New Corning Museum of Glass: Phase III

This project challenged the designer to bring the diverse elements of a large corporate entity into focus by unifying stories of the science and industry of glassmaking with the museum's ongoing traditions of glass collecting and community involvement. The Glass Museum provides the broadest and most accessible history and experience on the subject in the world.

Ralph Appelbaum Associates

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