JWT, the international advertising firm formerly known as J. Walter Thompson, needed a comprehensive signage and graphics program for its recently renovated headquarters in midtown Manhattan. The most notable challenge was to create an easily navigable signage system for a space that takes up five floors and includes more than 100 public spaces. The system also needed to tie in seamlessly with the design of the new space, and to create unique identities for each floor and department.
Although store-window design is in itself a genre, an emphasis on selling merchandise often dominates the visual theme. To celebrate the Jewish New Year at The Jewish Museum in New York, the curator wanted to use the museum’s windows as a means to celebrate (and, in a way, advertise, the Jewish New Year). She requested something playful, but reflective of the educational mission of the museum and respectful of the building’s historic façade.
The fourth-semester class of the Fashion Institute of Technology’s associates degree program developed the Barbie Play with Fashion exhibition as part of a design competition to create fashions, interior designs, jewelry, photos, films, and visual displays for Barbie and Ken. The partnership with Mattel Inc. was also aimed at reinvigorating the Barbie brand to reflect greater fashion and design sophistication in the toy's audience. Finalists in the competition developed their designs into a two-story, multimedia exhibition held in the lobby of FIT’s Fred P.
Fashion Institute of Technology Visual Presentation and Exhibition Design 4th semester class
To celebrate the 200th anniversary of Charles Dickens's birth, The New York Public Library wanted to present an informative, entertaining exhibition for all ages. Curator William Moeck culled documents and artifacts from the library's extensive collections.
How have today's educational environments shifted to accommodate our unprecedented access to information? How is today's school in some sense "edgeless" as students encounter seamless and fluid new technologies and media tools? How have architecture and design adapted to both influence and reflect these changes?
Graphic Design + Architecture, a 20th Century History
Richard Poulin's long-awaited Graphic Design + Architecture, A 20th-Century History examines the often overlooked union of graphic design and the built environment in the context of artistic, social, and cultural movements and influences of the 20th century. Released in November 2012, Graphic Design + Architecture is the first publication of its kind to provide a detailed historical overview of the pairing of these two disciplines.
Shop Life exists at the intersection of culture and commerce. Working closely with the Tenement Museum, Potion designed an interactive counter where products tell the stories of the shops that once sold them. Shop Life is the first interactive installation ever incorporated into the historic museum.
We are excited to announce our upcoming Small Talks. Big Ideas. event at Gensler. These events allow attendees to break out of the auditorium and into speakers' work spaces for engaging presentations and dialogues.
Presenters: Andrea Plenter, Korapin Thupvong, Jessica Beck, Laura Gralnick, Matthew Calkins, Brian Brindisi, and Corey Mintz