Princeton Public Library needed a new brand identity that was simple, clever, and easily translated into a comprehensive branding program to include signage, stationery, and brochure system. They also needed to compete with the popularity of large chain bookstores and avoid any confusion with the nearby Princeton University Library. The architectural solution was to make the new building retail in concept – with lounge seating, music listening stations, and a coffee bar – and the environmental graphic design package follows this approach.

Universally recognized graphic symbols, such as those used to delineate parking spaces and other facilities for individuals who are physically handicapped, can be an effective tool for communicating important information to individuals with Limited English Proficiency (LEP). The aim of this project was to design a set of graphic symbols that would be easily understood and, ultimately could be universally recognized for use in health care environments to aid LEP visitors.

Just west of the tip of lower Manhattan and at the confluence of the Hudson River and the Atlantic Ocean, Liberty State Park played many roles in the events of September 11 and its aftermath. During the attacks, Jersey City residents and office workers gathered on the shore, witnessing the burning and collapse of the towers. Soon after, dozens of private, commercial, and Coast Guard boats shuttled evacuees from lower Manhattan to the docks at the park in the largest boatlift ever undertaken.