At Liberty Science Center, visitors use technology and new media to interact with—and even change—museum content.
In a world where science and technology dramatically affect our everyday lives—think global warming, pandemic disease, and nanotechnology—science museums share the critical mission of educating visitors to make good choices about the way they live, work, and play.
In 2005, New Jersey’s Liberty Science Center looked in the mirror and faced the fact that it wasn’t up to the task.
Designed as an exhibition space to market one of New Jersey's tallest buildings, the Newport Tower Marketing Center's purpose was to help potential tenants visualize what they could achieve within the space.
Princeton Public Library needed a new brand identity that was simple, clever, and easily translated into a comprehensive branding program to include signage, stationery, and brochure system. They also needed to compete with the popularity of large chain bookstores and avoid any confusion with the nearby Princeton University Library. The architectural solution was to make the new building retail in concept – with lounge seating, music listening stations, and a coffee bar – and the environmental graphic design package follows this approach.
Universally recognized graphic symbols, such as those used to delineate parking spaces and other facilities for individuals who are physically handicapped, can be an effective tool for communicating important information to individuals with Limited English Proficiency (LEP). The aim of this project was to design a set of graphic symbols that would be easily understood and, ultimately could be universally recognized for use in health care environments to aid LEP visitors.
Harrah’s goal was to assert itself as the premier resort in Atlantic City by creating a unique and cutting-edge architectural media statement that would command the attention of all visitors coming to and from the city. Harrah’s intention was not to create a giant billboard. Not only would the display be huge, but it would give the Waterfront Tower, the casino’s home, its own personality.
Just west of the tip of lower Manhattan and at the confluence of the Hudson River and the Atlantic Ocean, Liberty State Park played many roles in the events of September 11 and its aftermath. During the attacks, Jersey City residents and office workers gathered on the shore, witnessing the burning and collapse of the towers. Soon after, dozens of private, commercial, and Coast Guard boats shuttled evacuees from lower Manhattan to the docks at the park in the largest boatlift ever undertaken.