McDonald’s commissioned UXUS to create an inspiring children’s activity area for the under-seven set, bringing the theme of “What I eat, what I do” to life. The concept embodies an inspiring, playful, educational, and entertaining area within a McDonald’s restaurant no bigger than 20sqm in space.

The project is primarily executed through large, collage-inspired illustrations. The aesthetic is playful yet visually sophisticated, designed to enhance the overall atmosphere of the restaurant and please both the parents and children.