Mustard Square

Meet the Wayfinders

Tim Fendley, Applied Wayfinding

World’s experts lead workshop April 23 in San Francisco.

The chief designer of Legible London, information designers from City ID, and experts from MERJE, Kate Keating Associates, Hunt Design, and Studio SC will lead the SEGD Wayfinding Workshop April 23 in San Francisco. You’ll find the state-of-the-art in wayfinding—from placemaking and visitor impact to open data and living maps. Seats are limited; register today!

Business of Design Summit 2015

Lauren Kelly and Vijay Mathews

The Next-Gen Design Practice: Lauren Kelly & Vijay Mathews

Lauren Kelly and Vijay Mathews are both 30-ish entrepreneurs. Both are designers with a geeky side. Both have found ways to innovate design processes with new digital tools. And both are riding the tidal wave of technology impacting design practice today. Join them at the SEGD Business of Design Summit Feb. 19 in Denver, where they'll be co-leading the session on Emerging Business Models & Platforms!

Lauren Kelly Sheridan

Lauren Kelly Sheridan prides herself on operating at the intersection of design + technology, bringing together creativity and technical excellence. She is currently the CEO at Mustard Square, in San Francisco, CA. A true “geek,” Lauren has designed, built, and deployed web-based products for close to 20 years.

Photograph of Lauren Kelly, Mustard Square
Mustard Square
San Francisco, CA

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