Speaking of Home was a public art project that sought to reimagine the use and experience of the Twin Cities skyway system—the most expansive in North America—beyond its function as a utilitarian above-ground pedestrian thoroughfare.
The first skyway public art project in the history of the Twin Cities, it was installed in the IDS-Macy’s skyway bridge, 20 ft. above one of Minneapolis’s key downtown arteries and in the heart of the city’s financial and commercial district.
At Olson, connection is all that counts. For creativity to become contagious, it must first be human. Slated to be the largest advertising agency in Minneapolis, the rapidly expanding Olson enlisted Gensler to interpret its strategies for a design solution structured on Olson Brand Anthropology. Olson secured 125,000 square feet within Minneapolis’s historic Ford Center building, and the design team was tasked with allowing the industrial character to shine through.